Renowned beauty brand Laura Mercier recently launched a brand new hybrid formula—a hydrating lip balm that is attention-grabbing but also nourishing. The product is marketed to combine "a mirror-like, high shine glossy finish with the comfort of a lip balm," promising to keep one's pout smooth and soft all day long.
The hydrating lip balm—elegantly named Lip Glacé—is formulated with a signature ingredient for the brand, namely French Rose extract which is rich in antioxidants. Laura Mercier also strengthens its offering with Jojoba Seed Oil, Grapeseed Oil, and Evening Primrose Oil. The packaging of the product features an extremely soft brush that makes the glacé a dream to apply.
The Lip Glacé is offered in fifteen shades—from the purple allure of the Berry Bliss to the playful innocence of the Baby Doll.
Image Credit: Sephora
Why This Trend Is Growing
- Hybrid Lip Balms
- Beauty brands can experiment with combining different functionalities to create multi-purpose products that cater to busy lifestyles
- Antioxidant-infused Cosmetics
- More cosmetic brands can explore adding antioxidant-rich ingredients to their beauty formulations for added skincare benefits
- Soft Brush Applicators
- Beauty tool brands can develop innovative soft brush applicators for ease of product application and comfortability
Industries Being Reshaped
- Beauty and Cosmetics
- Beauty brands can benefit from using innovative ingredients and packaging to create unique, multipurpose beauty products
- Skincare
- Skincare brands can explore adding lip balm to their product lines and incorporating antioxidant-rich ingredients for added benefits
- Beauty Tools
- Beauty tool brands can develop and market innovative, user-friendly makeup applicators to enhance the overall customer experience
