The lines between cosmetics and skincare are being blurred by hybrid products that offer crossover benefits, as seen in products like Schwan Cosmetics' FUSION+ Lip Serum Stick. This product takes the form of a solid, colored lip balm that shares the benefits of a serum in an easy-to-apply format.
The FUSION+ Lip Serum Stick boasts an oil-based texture and a vegan-friendly formula that's effective for visible reducing the appearance of wrinkles and improving the appearance and softness of the lips. Some of the key ingredients in the serum-balm formula are cannabis sativa oil, meadowfoam seed oil and cocoa butter, plus soy seed extract and licorice leaf extract. The ingredient-rich formula offers a simple way to care for the lips while adding vibrancy on the go.
Image Credit: Schwan Cosmetics
Why This Trend Is Growing
- Cosmeceutical Lipsticks
- Innovation opportunity to create more skincare and cosmetic hybrids that offer crossover benefits.
- Oil-based Makeup
- Innovation opportunity to create a line of makeup products that incorporate oil-based formulas for added skincare benefits.
- Serum-infused Cosmetics
- Innovation opportunity to incorporate serum ingredients into more makeup products for added skincare benefits on-the-go.
Industries Being Reshaped
- Beauty
- The Beauty industry can continue to capitalize on the consumer demand for hybrid skincare and cosmetic products like the FUSION+ Lip Serum Stick.
- Cannabis Beauty
- The Cannabis Beauty industry can incorporate cannabis sativa oil, an ingredient in the FUSION+ Lip Serum Stick, into more makeup products for added anti-inflammatory and antioxidant benefits.
- Vegan Cosmetics
- The Vegan Cosmetics industry can focus on developing more plant-based formulas that incorporate key skincare ingredients, as seen in the FUSION+ Lip Serum Stick, for added skincare benefits in makeup products.
