RMS Beauty's Legendary Serum Lipstick is the brand's latest launch and it's touted as a lipstick, a lip serum and a lip stain hybrid. This hydrating lip product is a first of its kind and it delivers maximum coverage with just a swipe. The lightweight, deeply pigmented formula is non-drying and water-based for a comfortable feel, a pop of color and lasting impact.
RMS Beauty describes its Legendary Serum Lipstick as "a completely new way of providing long-lasting color and hydration to lips," and it does so by replacing most of the water in the formula with bitter cherry fruit water. The RMS Adaptogenic Herbal Blend, Kakadu plum extract and a Trio-Wax Complex are also featured in the formula.
Key Themes Behind This Trend
- Hydrating Lip Products
- The rise of hydrating lip products that combine color, comfort, and hydration in a single formula.
- Water-based Formulas
- Increased interest and development of water-based formulas that provide long-lasting color without drying out the lips.
- Multifunctional Lip Products
- Growing demand for lip products that serve multiple purposes, such as combining lipsticks, lip serums, and lip stains in one innovative product.
Where This Applies
- Beauty and Cosmetics
- The beauty and cosmetics industry will benefit from the rising popularity of hydrating lip products that offer enhanced comfort and long-lasting color.
- Skincare
- The skincare industry can explore opportunities in developing hydrating lip products that offer benefits beyond just color, leveraging ingredients like bitter cherry fruit water and adaptogenic herbal blends.
- Personal Care
- The personal care industry stands to gain by capitalizing on the demand for multifunctional lip products, creating innovative formulations that meet consumer preferences for convenience and versatility.
