Category
Lifestyle
Assisted Choices
Trend cluster
Category
Lab-Grown
Expansion
Companies are exploring the lab-grown model to deliver unexpected products.
4.7
Trend score
Trend
What is the Lab-Grown Expansion trend?
Lab-Grown Expansion: While some startups are exploring the potential of cellular agriculture, envisioning the production of extinct or rare animal meats for the luxury market, others are deploying their research in this field as a way to advocate and bring awareness of industry practices.
Insight
The consumer insight behind the Lab-Grown Expansion trend
Aware of innovation and constant expansion of the science and technology sector, contemporary consumers are showing strong interest in novelty, prioritizing unique and one-of-a-kind experiences at a premium. In this space, many allow their curiosity and adventurous spirit to guide their purchasing decisions, allowing them to not only feel satisfied that they are living to the fullest but also entertained.
Trend themes
Themes within the Lab-Grown Expansion trend
Three behaviours holding the trend together01
Novelty and One-of-a-kind Experiences
Contemporary consumers prioritize unique and one-of-a-kind experiences at a premium, creating opportunities for companies exploring the potential of cellular agriculture to deliver lab-grown meat products that offer a novel experience.
02
Cellular Agriculture for Sustainability
As demands for sustainability grow, companies are hurrying to provide innovative alternatives through cellular agriculture, presenting a cruelty-free method of indulging in exotic meats and contributing towards reducing considerable strain on the seafood and meat industries.
03
Strategic Partnerships to Scale Production and Distribution
Companies collaborating with strategic partners are able to leverage their biotechnology expertise and manufacturing capabilities in order to scale both production and distribution of lab-grown meat, maximizing the positive impact they make and bringing cultivated meat production closer to worldwide markets.
Industry implications
What the Lab-Grown Expansion trend means for industry
Where the trend changes the playbookFor
Food Technology
Companies exploring cellular agriculture and lab-grown meat are disrupting the food technology industry with their cutting-edge research and development of sustainable and ethical meat alternatives.
For
Sustainability
Cellular agriculture's impact on reducing considerable strain on the seafood and meat industries contributes to disrupting the sustainability industry by providing innovative alternatives to consumers and businesses alike.
For
Electric Vehicles and Sustainable Packaging
Electric bicycles delivering on-demand lab-grown meat orders and packing materials made from bamboo fiber and resin are disrupting the electric vehicles and sustainable packaging industries respectively with their efforts towards providing environmentally friendly options for consumers.
Workshop question
Conceptualize a novelty product that your brand can offer thanks to new technology/science.
Trend signals
Trend signals for Lab-Grown Expansion
Trend score 4.7 out of 10, from popularity 77%, activity 53%, freshness 10%.
Popularity77%
Activity53%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Lab-Grown Expansion trend
5 featured examples from Dec 1, 2020 to Apr 22, 2021CategoryMarketing
Lab-Based Mammoth Steaks
Mammuty are Aiming to Give You a Taste of Extinct Animals
The food industry has the potential to be disrupted by the emerging cellular agriculture market.
CategoryLifestyle
Cell-Based Lobster Meats
Shiok Meats Created the First-of-Its-Kind Cultured Lobster in a Lab
The development of cell-based lobster meat falls within the realm of food technology, opening avenues for innovation in creating sustainable and ethical alternatives to traditiona…
CategoryBusiness
Lab-Grown Meat Asian Expansions
Mitsubishi & Aleph Farms Enter Japan with Lab-Grown Meat
The food industry can benefit from disruptive innovation opportunities through integration of lab-grown meat production and distribution models.
CategoryLifestyle
Lab-Grown Meat Deliveries
People in Singapore Can Now Order Three Dishes Made with GOOD Meat
The partnership between Eat Just and Foodpanda is disrupting the food delivery industry by offering new, alternative food options.
CategoryBusiness
Exotic Lab-Grown Meat
Vow Wants to Build the Noah's Ark of Lab-Grown Meat
The meat industry is being disrupted by the development of exotic lab-grown meat, which offers sustainable and cruelty-free alternatives to conventional farming and livestock prac…
