Companies are exploring the lab-grown model to deliver unexpected products
Trend - While some startups are exploring the potential of cellular agriculture, envisioning the production of extinct or rare animal meats for the luxury market, others are deploying their research in this field as a way to advocate and bring awareness of industry practices.
Insight - Aware of innovation and constant expansion of the science and technology sector, contemporary consumers are showing strong interest in novelty, prioritizing unique and one-of-a-kind experiences at a premium. In this space, many allow their curiosity and adventurous spirit to guide their purchasing decisions, allowing them to not only feel satisfied that they are living to the fullest but also entertained.
Insight - Aware of innovation and constant expansion of the science and technology sector, contemporary consumers are showing strong interest in novelty, prioritizing unique and one-of-a-kind experiences at a premium. In this space, many allow their curiosity and adventurous spirit to guide their purchasing decisions, allowing them to not only feel satisfied that they are living to the fullest but also entertained.
Workshop Question - Conceptualize a novelty product that your brand can offer thanks to new technology/science.
Trend Themes
1. Novelty and One-of-a-kind Experiences - Contemporary consumers prioritize unique and one-of-a-kind experiences at a premium, creating opportunities for companies exploring the potential of cellular agriculture to deliver lab-grown meat products that offer a novel experience.
2. Cellular Agriculture for Sustainability - As demands for sustainability grow, companies are hurrying to provide innovative alternatives through cellular agriculture, presenting a cruelty-free method of indulging in exotic meats and contributing towards reducing considerable strain on the seafood and meat industries.
3. Strategic Partnerships to Scale Production and Distribution - Companies collaborating with strategic partners are able to leverage their biotechnology expertise and manufacturing capabilities in order to scale both production and distribution of lab-grown meat, maximizing the positive impact they make and bringing cultivated meat production closer to worldwide markets.
Industry Implications
1. Food Technology - Companies exploring cellular agriculture and lab-grown meat are disrupting the food technology industry with their cutting-edge research and development of sustainable and ethical meat alternatives.
2. Sustainability - Cellular agriculture's impact on reducing considerable strain on the seafood and meat industries contributes to disrupting the sustainability industry by providing innovative alternatives to consumers and businesses alike.
3. Electric Vehicles and Sustainable Packaging - Electric bicycles delivering on-demand lab-grown meat orders and packing materials made from bamboo fiber and resin are disrupting the electric vehicles and sustainable packaging industries respectively with their efforts towards providing environmentally friendly options for consumers.
