Baking soda is an increasingly popular ingredient in packaged skincare products
Trend - A popular ingredient in DIY skincare remedies, baking soda is gaining popularity with brands who are recognizing its effectiveness in cleansing—from cleaning out pores to preventing future acne breakouts.
Insight - Historically, individuals have approached everything—from health problems to skincare concerns—with a combination of natural at-home remedies and professional consultations. In today's context, the Internet allows consumers to browse and learn about global wellness trends in both commercial and personal settings. As many are prioritizing convenience in this space, they turn to brands for desired natural remedies, in order to not spend time at home making them from scratch.
Insight - Historically, individuals have approached everything—from health problems to skincare concerns—with a combination of natural at-home remedies and professional consultations. In today's context, the Internet allows consumers to browse and learn about global wellness trends in both commercial and personal settings. As many are prioritizing convenience in this space, they turn to brands for desired natural remedies, in order to not spend time at home making them from scratch.
Workshop Question - Conceptualize a DIY remedy that your brand can recreate.
Trend Themes
-
DIY Skincare Remedies — As individuals prioritize convenience in the beauty space, there is an opportunity for brands to recognize the effectiveness of DIY skincare remedies and offer natural products and remedies that can replace them.
-
Baking Soda as an Ingredient — The versatility and simplicity of baking soda as an ingredient presents an opportunity for companies to develop baking soda-based skincare products that can effectively fight acne and other skin concerns.
-
All-in-one Skincare Products — Consumers are seeking all-in-one solutions that address multiple skin concerns at once, creating an opportunity for innovative skincare products that can effectively cleanse, exfoliate, and nourish the skin.
Industry Implications
-
Skincare Industry — Companies in the skincare industry can develop natural products and remedies that can replace DIY skincare remedies, explore the versatility of baking soda as an ingredient, and create all-in-one skincare products that can address multiple skin concerns at once.
-
Consumer Goods Industry — Companies in the consumer goods space can develop innovative baking soda-based products that can be used in a variety of settings, such as cleaning and personal care, leveraging the ingredient's versatility and effectiveness.
-
E-commerce Industry — Companies in the e-commerce industry can recognize the convenience that consumers seek in the beauty space and create a seamless shopping experience that offers natural and innovative skincare products that address a range of consumer desires.
