Cannabis ice cream offers people indulgence and recreation
Trend - In countries and regions where recreational cannabis is legalized, cannabis-infused ice cream is becoming increasingly popular. Infused with either CBD, THC or both, these indulgent items offer benefits such as relaxation.
Insight - The recreational use of legal cannabis has been marketed as part of a lifestyle of "wellness," and many consumers use it not just for fun, but to enhance certain aspects of their lives--from indulgence to productivity. Thus, the incorporation of cannabis into relatively ordinary items shows cannabis has become part of many consumers' overall lifestyles.
Insight - The recreational use of legal cannabis has been marketed as part of a lifestyle of "wellness," and many consumers use it not just for fun, but to enhance certain aspects of their lives--from indulgence to productivity. Thus, the incorporation of cannabis into relatively ordinary items shows cannabis has become part of many consumers' overall lifestyles.
Workshop Question - How is your brand offering multiple benefits in its product/service?
