Cannabis ice cream offers people indulgence and recreation
Trend - In countries and regions where recreational cannabis is legalized, cannabis-infused ice cream is becoming increasingly popular. Infused with either CBD, THC or both, these indulgent items offer benefits such as relaxation.
Insight - The recreational use of legal cannabis has been marketed as part of a lifestyle of "wellness," and many consumers use it not just for fun, but to enhance certain aspects of their lives--from indulgence to productivity. Thus, the incorporation of cannabis into relatively ordinary items shows cannabis has become part of many consumers' overall lifestyles.
Insight - The recreational use of legal cannabis has been marketed as part of a lifestyle of "wellness," and many consumers use it not just for fun, but to enhance certain aspects of their lives--from indulgence to productivity. Thus, the incorporation of cannabis into relatively ordinary items shows cannabis has become part of many consumers' overall lifestyles.
Workshop Question - How is your brand offering multiple benefits in its product/service?
Trend Themes
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Cannabis-infused Food and Drinks — The incorporation of cannabis into relatively ordinary items show that cannabis has become part of many consumers' overall lifestyles.
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Cbd-infused Frozen Desserts — There is increasing demand for unique CBD-infused refreshments that are full of flavor and functional benefits.
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Vegan Cannabis Ice Creams — The combination between Emack & Bolio's unique flavors and MariMed's cannabis formulations responds to consumer insights conducted by MariMed's R&D team.
Industry Implications
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Cannabis — Companies in the cannabis industry can explore the creation of unique and enticing ways to incorporate cannabis into food and drinks.
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Frozen Desserts — Companies in the frozen dessert industry can explore the incorporation of CBD and other functional ingredients into their products to create new, unique offerings.
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Vegan Food — Companies in the vegan food industry can partner with cannabis companies to create cannabis-infused food products that cater to consumers' dietary restrictions and preferences.
