Render Studio created the concept for Melt, a CBD-infused ice cream brand that's passionate about spreading products that share "sweet relief." The brand offers indulgently flavored frozen treats in varieties like Vanilla, Toasted Coconut, Pineapple & Raspberry, as well as Mint, Double Choc and Cookie Dough—all within a single product package. Each pint of dairy-based ice cream is not only packed with flavor but also 100 milligrams of CBD oil, touting stress-relieving qualities.
The colorful visual branding for melt plays up swirls and distorted stripes, referencing the product's decadent ribbons of flavor, as well as the qualities of the CBD-infused ice cream itself.
While there are still some restrictions on cannabis-infused food and beverages, a variety of brands are eager to begin producing unique CBD-infused refreshments that are full of flavor and functional benefits.