VOW Food is an Australian start-up that is dominating the market for exotic lab-grown meat and actually has a pretty ambitious goal—to make the experience of cell-based dishes so diverse that they can answer the prerequisites of a Noah's Ark.
Cellular agriculture (or cell ag) has truly gained in popularity in the last few years as the demands for sustainability are growing and companies are hurrying to provide innovative alternatives. For many consumers and brands, this approach presents a cruelty-free method of indulging in things or even trying things that we normally don't have access to.
For Sydney-based VOW Food, the concept of its exotic lab-grown meat would include kangaroo, yak, zebra, and tortoise. As a result, a key selling point of this is a novel experience.
Image Credit: VOW Foods