Living Christmas Tree

Trend - Brands across the world are launching Christmas tree rental programs that deliver "living" trees in pots that can be replanted year after year–instead of being sent to a landfill. Families and corporations can continue to rent the same tree every year until the tree has grown too tall, in which case it is "retired" and left to grow in nature. This reduces deforestation, provides habitats for wildlife, and increases oxygen production.

Insight - Issues contributing to climate change like deforestation and pollution have become top of mind for many consumers. With media platforms informing consumers on the impending dangers that over-consumption has on the planet, many consumers are looking for ways to reduce their impact on the planet. These individuals will flock to streamlined solutions that mimick their current shopping habits but without the devasting environmental effects.