Designers are envisioning products that will ensure more sustainable space travel
Trend - Sustainability as a key trend is actively breaking into the spaceflight industry, as designers and startups are deploying various eco-conscious and reusable innovations in a bid to minimize space waste or ensure self-sufficient space travel.
Insight - Contemporary consumers are uneasy with the visible consequences of climate change, as well as the knowledge of the enormous amounts of waste found in oceans, nature, and even space. Many are using this discomfort as motivation to advocate strongly for more sustainable practices from brands, governments, and industries. This allows individuals to find some sense of purpose and gain peace of mind in their willingness to take action.
Insight - Contemporary consumers are uneasy with the visible consequences of climate change, as well as the knowledge of the enormous amounts of waste found in oceans, nature, and even space. Many are using this discomfort as motivation to advocate strongly for more sustainable practices from brands, governments, and industries. This allows individuals to find some sense of purpose and gain peace of mind in their willingness to take action.
Workshop Question - What sustainable choices can your brand make to put consumers at ease?
