The Apple iPhone 12 will now come in a purple color option for consumers to pick up that helps to elevate the sophisticated and stylish nature of the smartphone.
The new color option for the Apple-branded smartphone will be available on both the iPhone 12 as well as the iPhone 12 mini and will envelop the entire back and sides of the device. The color is arriving just in time for spring and is likely to be a hit amongst consumers seeking out a device with a bit more personality.
The purple-hued Apple iPhone 12 is being made available for preorder starting on Friday, April 23 with shipping starting the following week on Friday, April 30. The smartphone is being launched alongside a number of new cases and covers to further customize the iPhone.