Many consumer brands are looking for ways to eliminate waste across all aspects of their supply chain, and 'Full Circle' is one brand setting itself apart with its industry-leading methods.
Full Circle is a UK-based ingredient manufacturer with a mission to prevent waste by growing the upcycled beauty economy. Solely focused on creating upcycled cosmetic ingredients, the Full Circle portfolio allows formulators to create revolutionary beauty products that make excellent use of the precious resources around us without compromising quality or efficacy.
Full Circle has recently launched Gin TONIQ® – a new upcycled, cosmetic ingredient made from repurposed gin distillery leftovers. Combining upcycled grain ferment and responsibly sourced glycerine, Gin TONIQ® quenches thirsty skin by offering long-lasting hydration while delivering three times the moisture levels than glycerine alone. For every bottle of gin produced, Full Circle can upcycle 4 liters of gin distillery leftovers.
Gin TONIQ® is the first launch in a planned series of upcycled water-soluble active ingredients, forming a ‘TONIQ®’ range to complement the existing line-up of NECTA® oil-soluble actives and CRUSH™ upcycled scrubs and powders.
Image Credit: Full Circle
Key Themes Behind This Trend
- Upcycling Cosmetic Ingredients
- There is an opportunity for cosmetic brands to incorporate upcycled ingredients in their products, reducing waste and promoting sustainable beauty.
- Water-soluble Upcycled Active Ingredients
- The development of water-soluble upcycled active ingredients such as Full Circle's Gin TONIQ® can provide breakthroughs in long-lasting hydration and moisture for beauty products.
- Expansion of Upcycled Ingredient Ranges
- The launch of a planned 'TONIQ®' range alongside existing upcycled ingredients like CRUSH™ scrubs and powders presents an opportunity to expand product portfolios and reach new markets for ingredient manufacturers.
Where This Applies
- Cosmetics
- The cosmetics industry can reduce waste and improve sustainability by incorporating upcycled ingredients into their products.
- Distilling
- Distilleries have the potential to upcycle their leftover resources to create value-added ingredients for the cosmetics industry, improving the circularity of their operations.
- Ingredients Manufacturing
- Manufacturers of upcycled ingredients can expand their product lines and cater to a wider range of customers by introducing new ranges like Full Circle's 'TONIQ®' line.
