Simple Times Mixers launched a new line of clean-label syrups with upcycled ingredients that minimize waste and create quality drinks on demand.
The company upcycles as many by-products as possible into new products, such as by using the lemon and orange peels from fruit juiced in-house. "In keeping with our efforts to use the whole fruit, we have packed these syrups full of bright citrus flavor and balanced them with other real ingredients to create clean-label syrups," says Mark Tinus, founder of Simple Times Mixers.
The Lavender & Lemon Cocktail Syrup is one such product fueled by all-natural, clean ingredients to make exceptional martinis when combined with gin or vodka. This simple, clean-label syrup integrates organic cane sugar, lavender and lemon peel from Simple Times Mixers' zero-waste initiative.
Why This Trend Is Growing
- Upcycled Ingredients
- The process of upcycling by-products like lemon and orange peels into new products signifies a sustainable approach that minimizes waste and optimizes resource use.
- Clean-label Products
- Consumers increasingly seek clean-label products filled with natural ingredients, offering transparency and trust in food and beverage choices.
- Zero-waste Initiatives
- Adopting zero-waste initiatives in production highlights an environmental commitment, catering to eco-conscious consumers.
Industries Being Reshaped
- Food and Beverage
- Incorporating upcycled ingredients in product lines offers a compelling way for food and beverage companies to attract sustainability-focused customers.
- Sustainability
- Sustainability industries benefit from initiatives like upcycled cocktail syrups that demonstrate innovative solutions to minimize waste.
- Organic Products
- The demand for organic products is amplified by clean-label offerings that utilize all-natural, upcycled ingredients.
