KEEN works in collaboration with Engineered Garments once again as the duo launches the newest iteration of the signature JASPER II sneaker model. The new update is aptly named the JASPER II EG MOC shoe and it spotlights the new features at the upper.
This time around, it gets an entirely waterproof design with the help of KEEN's waterproof and breathable KEEN.DRY technology is applied to the shoe. The style also features a laceless look with the option to wear it with laces over the forefoot. Additional details include the asymmetric detail that is made from hairy and waterproof suede materials at the interior and exterior of the silhouette. The shoes are now available to buy online at both KEEN and Engineered Garments.
Image Credit: KEEN, Engineered Garments
What Makes This Trend Stand Out
- Waterproof Fashion
- The introduction of waterproof technology into fashion products presents an opportunity for companies to capture the market share of consumers looking for fashionable, yet functional clothing.
- Sustainability and Design Collaboration
- Collaborating with designers who prioritize sustainability and eco-friendliness presents an opportunity for companies to produce products that align with the sustainability values of conscious consumers.
- Innovative Footwear Technology
- The integration of innovative footwear technology such as waterproof fabrics opens an opportunity for companies to create differentiated products that provide additional value to consumers.
Sectors Adopting This
- Fashion and Apparel
- The fashion and apparel industry can capitalize on the trend of waterproof and sustainable fashion by incorporating eco-friendly materials and improving the durability of their products.
- Footwear
- The footwear industry can stay ahead of the competition by integrating innovative technology, such as waterproofing, into their products to enhance functionality and durability.
- Design and Manufacturing
- Companies specializing in design and manufacturing can partner with eco-friendly brands to develop sustainable collections that feature innovative technology, such as waterproofing.
