Craft Meat Co. is a New Zealand-based and family owned company specializing in plant-based protein alternatives that don't skip out on flavor -- its mince meat product is meatless and ideal for those adhering to a vegan and vegetarian diet.
Consisting of almond, tomato, mushroom and barley ingredients, this mince meat blend is also infused with soy protein, soy flour and wheat flour for texture. It also features coconut oil for fat and beetroot for its realistic dark pink color.
Combining a focus on "meat innovation" and "taste infusion," Craft Meat Co. creates products that look and feel like real meat while keeping sustainability in mind. The company's plant-based meat alternatives are ideal for vegan meatball, patty and pasta dishes, with signature recipes featured on the Craft Meat Co website.
Key Themes Behind This Trend
- Plant-based Meat Substitutes
- The growth in popularity of vegetarian and vegan diets provides an opportunity for innovators to create meat substitute products that resemble real meat in texture, flavor and appearance.
- Sustainable Meat Production
- As consumers become more aware of the environmental impact of commercial meat production and the health benefits of plant-based diets, there is an opportunity to create meat alternatives using sustainable and environmentally-friendly methods.
- Innovation in Food Ingredients
- Innovators can explore the use of unconventional ingredients like almond, tomato, mushroom, and barley as well as soy protein, soy flour and wheat flour for possible plant-based meat alternatives.
Where This Applies
- Plant-based Meat Substitutes Industry
- This industry includes companies that create meat substitute products like the mince meat made by Craft Meat Co. using plant-based ingredients that mimic the texture and flavor of real meat.
- Sustainable Agriculture Industry
- This industry includes companies that use sustainable and environmentally-friendly methods to produce food, including plant-based meat alternatives like the ones created by Craft Meat Co.
- Food Ingredient Manufacturing Industry
- This industry includes companies that specialize in supplying innovative food ingredients, like almond, tomato, mushroom, barley, soy protein, soy flour, and wheat flour, that can be used to create plant-based meat alternatives.
