Rügenwalder Mühle Just Debuted New Plant-Based Mühlen Chili Mett
Katherine Pendrill — April 30, 2023 — Lifestyle
References: vegconomist
The German producer Rügenwalder Mühle just announced the launch of a new faux meat product called Mühlen Chili Mett.
In an effort to bolster its plant-based offering, Rügenwalder Mühle is launching a meat-free version of its seasoned and minced raw pork product. The new plant-based mett is made from pea protein instead of pork, but features the same mild chili notes. In fact, the faux meat actually looks a lot like the brand's pork product, which makes it a good substitute for the real thing. As Steffen Zeller, CMO at Rügenwalder Mühle, explains, "Our Chili Mett is the perfect addition for all those who like a savory spread, but who would like to avoid meat in part or completely — and at the same time, like the perfect combination of hearty enjoyment and pleasant spiciness.”
Image Credit: Rügenwalder Mühle
In an effort to bolster its plant-based offering, Rügenwalder Mühle is launching a meat-free version of its seasoned and minced raw pork product. The new plant-based mett is made from pea protein instead of pork, but features the same mild chili notes. In fact, the faux meat actually looks a lot like the brand's pork product, which makes it a good substitute for the real thing. As Steffen Zeller, CMO at Rügenwalder Mühle, explains, "Our Chili Mett is the perfect addition for all those who like a savory spread, but who would like to avoid meat in part or completely — and at the same time, like the perfect combination of hearty enjoyment and pleasant spiciness.”
Image Credit: Rügenwalder Mühle
Trend Themes
1. Plant-based Meat Substitutes - The rise of meatless meat alternatives presents a disruptive innovation opportunity for companies to tap into changing consumer preferences and offer plant-based options.
2. Pea Protein Products - As more consumers seek out plant-based protein sources, the use of pea protein in food products presents an opportunity for companies to innovate in the space.
3. Mimicking Traditional Products - Creating plant-based products that closely resemble their traditional meat counterparts can help to attract consumers who are looking to reduce their meat consumption without sacrificing taste and texture.
Industry Implications
1. Food Manufacturing - Food manufacturers who invest in plant-based meat substitutes and pea protein products can gain a competitive advantage in the changing food landscape.
2. Retail and Grocery - Retailers and grocery stores can benefit from offering a variety of plant-based meat substitutes and pea protein products to meet the growing demand for meatless options among consumers.
3. Food Service - Restaurants and food service providers can differentiate themselves by offering plant-based menu items that mimic traditional meat dishes while also accommodating changing consumer preferences.
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