Alt Meat Minces

MATR Fungi Mince's Texture & Nutritional Profile Rivals Beef

MATR Foods makes sustainable meat alternatives with mycelium, traditional fermentation and upcycled vegetables and the Danish food-tech startup is introducing its unique perspective to the world with MATR Fungi Mince. Simple, wholesome and organic ingredients like oats, split peas, lupin, beetroot and potatoes are transformed into rich umami products by MATR, which uses mycelium as a binder to deliver the mouthfeel consumers are after without unnecessary additives.

The company's flagship Fungi Mince is low in fat and high in protein, offering flavor, performance and nutritional benefits that rival its beef-based counterparts in all areas—MATR Fungi Mince boasts a carbon footprint that's 94% lower than beef.

MATR supplies products to several Danish restaurant chains, including Gasoline Grill and Sticks’n’Sushi.

Mycelium-based Proteins
Using mycelium as a binder, brands can create meat alternatives that mimic the texture and nutritional profile of traditional meat products.
Upcycled Ingredients
Transforming upcycled vegetables into protein-rich products offers an eco-friendly solution to food waste.
Low-carbon Food Production
Producing meat alternatives with a 94% lower carbon footprint than beef addresses growing consumer demand for sustainable options.

Where This Applies

Alternative Meat Production
The sector is innovating by using fungal proteins to create meat substitutes without the need for animal farming.
Food Technology
Advancements in food tech and fermentation processes enable the creation of nutritionally dense, plant-based products.
Sustainable Agriculture
Utilizing traditional fermentation and upcycled ingredients helps to reduce the environmental impact of agricultural practices.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 18%
Activity 22%
Freshness 29%