Desserts for dogs are capturing attention with modern packaging aesthetics
Trend - From whipped cream to ice cream, dog desserts have been conventionally offered as an in-store treat. Now, brands are working with the popularity of these treats to market packaged, high-quality dog desserts to pet owners.
Insight - Many owners adopt the mentality that their furry companion is an inseparable and irreplaceable part of their family. As a result, this demographic is focused on providing the highest quality of care to their pets, creating a strong demand for human-grade services and products—from health and grooming to food. This, in turn, allows individuals to build stronger relationships with their pets and feel good about their capacity as a caregiver.
Insight - Many owners adopt the mentality that their furry companion is an inseparable and irreplaceable part of their family. As a result, this demographic is focused on providing the highest quality of care to their pets, creating a strong demand for human-grade services and products—from health and grooming to food. This, in turn, allows individuals to build stronger relationships with their pets and feel good about their capacity as a caregiver.
Workshop Question - How can your brand strengthen the relationship of pet and owner in novel ways?
Trend Themes
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Human-grade Pet Products — The demand for human-grade services and products allows individuals to build stronger relationships with their pets and feel good about their capacity as a caregiver.
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Luxury Pet Treats — The luxurious dog treats category is expanding as more pet owners adopt pets and commit to providing a safe and loving environment for animals.
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Healthy and Low-calorie Pet Treats — Pet owners are looking for healthy and low-calorie pet treats that nourish their pets with proteins and without wheat, soy, artificial flavors and colors.
Industry Implications
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Pet Food and Treat Manufacturing — Food and treat manufacturers can develop human-grade products and luxury treats with premium ingredients to cater to the demand of pet owners who want to provide the highest quality of care to their pets.
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Veterinary Services — Veterinary Services can expand their business by offering customized and tailored health plans that supplement the pet's diet with healthy and low-calorie pet treats.
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Digital Platforms — Digital platforms can partner with pet food and treat manufacturers to create online marketplaces that offer customized and curated dog treat boxes for holidays and special occasions.
