Custom cannabis products and doses are made for specific purposes
Trend - Customized cannabis products are helping people in regions where the plant is legalized to find doses that are ideal for their specific needs. Whether for health purposes, recreational purposes or both--having customized options gives people more control over their experience with cannabis.
Insight - The continued popularity of legal cannabis has resulted in more consumers experimenting with the plant in order to receive its psychoactive or health benefits. The "legitimization" of this space hasn't fully shaken some demographics' uncertainty about it, and so specialized doses and medicinal forms of delivery are able to establish trust with those who are new to the substance.
Insight - The continued popularity of legal cannabis has resulted in more consumers experimenting with the plant in order to receive its psychoactive or health benefits. The "legitimization" of this space hasn't fully shaken some demographics' uncertainty about it, and so specialized doses and medicinal forms of delivery are able to establish trust with those who are new to the substance.
Workshop Question - How is your brand working to establish trust among customers?
