Category
Lifestyle
Assisted Choices
Trend cluster
Category
Customized
Cannabis
Custom cannabis products and doses are made for specific purposes.
3.6
Trend score
Trend
What is the Customized Cannabis trend?
Customized Cannabis: Customized cannabis products are helping people in regions where the plant is legalized to find doses that are ideal for their specific needs. Whether for health purposes, recreational purposes or both--having customized options gives people more control over their experience with cannabis.
Insight
The consumer insight behind the Customized Cannabis trend
The continued popularity of legal cannabis has resulted in more consumers experimenting with the plant in order to receive its psychoactive or health benefits. The "legitimization" of this space hasn't fully shaken some demographics' uncertainty about it, and so specialized doses and medicinal forms of delivery are able to establish trust with those who are new to the substance.
Trend themes
Themes within the Customized Cannabis trend
Three behaviours holding the trend together01
Customized Cannabis Products
Customized cannabis products are helping people find ideal doses for their specific needs, and establishing trust with new users.
02
Emphasis on Flavor
Brand offerings with service or features that help consumers find their preferred taste in cannabis and cannabinoids.
03
Personalized Support
Brands that offer personalized dosage and support to ensure ideal CBD and cannabinoid routines for each consumer.
Industry implications
What the Customized Cannabis trend means for industry
Where the trend changes the playbookFor
Cannabis and CBD
Customized products with varying doses and delivery methods can be used to cater to new users and niche markets.
For
Food and Beverage industry
Cannabis and CBD can be incorporated into food and beverage products to provide consumers with personalized experiences.
For
Genetic Engineering Industry
Collaboration between high-profile geneticists, food scientists, agronomists, and engineers to develop innovative cannabinoid products.
Workshop question
How is your brand working to establish trust among customers?
Trend signals
Trend signals for Customized Cannabis
Trend score 3.6 out of 10, from popularity 51%, activity 47%, freshness 9%.
Popularity51%
Activity47%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Customized Cannabis trend
4 featured examples from Jan 30, 2020 to Jan 13, 2021CategoryLifestyle
Personalized CBD Services
Equilibria Demystifies CBD with Custom Routines & Dosage Specialists
Equilibria's personalized CBD routines and dosage specialist services are a disruptive innovation opportunity for the growing cannabis industry.
CategoryLifestyle
Personalized CBD Subscription Boxes
Cure Crate Sends Subscribers the Best CBD Products for Them
Opportunity for e-commerce companies to incorporate personalization technology and data analysis to enhance customer experience.
CategoryBusiness
Customizable Cannabinoid Product Line-Ups
Socati Boasts Custom Ratios of CBD, CBG, CBN, and More
CBD products brands can use customizable cannabinoid ratios to differentiate themselves in a crowded marketplace.
CategoryLifestyle
Flavor-Focused Cannabis Sites
7ACRES Helps People Find Their Cannabis Taste Preferences
Disruptive innovation opportunity: Introduce new strains with unique flavor profiles to cater to diverse taste preferences of consumers.
