Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Witch Hazel Serum

Witch hazel is being incorporated into facial serums

Trend - Many consumers are familiar with the use of witch hazel in toners, and the natural ingredient is now increasingly being adapted into facial serums. The calming and astringent properties of witch hazel help individuals with inflammed, acne-prone skin.

Insight - The skincare industry is full of ingredients, products and innovations that tend to overwhelm consumers who are new to this space. Ingredients that are well-known and natural are able to draw in consumers who are skincare "beginners", or those who are simply more likely to trust what they consider to be healthy, natural ingredients.
Workshop Question - How could your brand reformat a traditional product, service or ingredient?
Trend Themes
1. Natural Ingredients - Natural, trusted skincare ingredients like witch hazel are gaining popularity among skincare beginners.
2. Liquid-to-powder Formulas - Liquid-to-powder formulas like Farsali's Liquid Powder are disrupting the beauty industry with unique textures and claims.
3. Luxury Skincare - Luxury skincare products like Thrmoage Viox Emerald Serum are tapping into consumer demand for high-end solutions and unique ingredients.
Industry Implications
1. Skincare - The skincare industry is constantly evolving with new ingredients, textures, and product innovations.
2. Beauty - The beauty industry as a whole is seeing a rise in demand for natural, luxury products with unique benefits.
3. Sustainable Packaging - The push for sustainable packaging in the beauty industry is growing, with brands like Noshaba Apothecary leading the way.
2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
36,752 Total Clicks
Date Range:
Mar 20 — Jan 21
Trending:
Untested
Consumer Insight Topics:

Related Examples

House-Brewed Butterfly Pea Toners
House-Brewed Butterfly Pea Toners
Mint and Ocean's Butterfly Pea Flower Facial Toner is Refreshing
Water-Infused Tinted Moisturizers
Water-Infused Tinted Moisturizers
The Skin Paradise Tinted Moisturizer is a Skincare-Makeup Hybrid
Soothing Workout Face Wipes
Soothing Workout Face Wipes
Carpe's 'Sweat Absorbing Face Wipes' are Gentle on the Skin
Calming Cucumber Toners
Calming Cucumber Toners
Yesto's Calming Toner Soothes with Cucumber Extract, Witch Hazel & Aloe
Nourishing Hand Sanitizers
Nourishing Hand Sanitizers
PAUME's Nourishing Formula is Packaged in Bottles, Bags & Pumps
Energizing Men's SPF Skincare
Energizing Men's SPF Skincare
Inoherb's Men's Refreshing Sunscreen Lotion Boasts Black Tea
CBD Pet Bath Bombs
CBD Pet Bath Bombs
Calyx's 'Puppy Love Bath Blooms' Sooth Muscles and Combat Skin Irritation
Grooming Advent Calendars
Grooming Advent Calendars
BeautyPro Holiday Countdown Shares 12 Days of Grooming Essentials
Gen Z-Targeted Micro-Pore Mists
Gen Z-Targeted Micro-Pore Mists
Dermalogica is Launching Its Clear Start Micro-Pore Mist
Vegan Clarifying Face Oils
Vegan Clarifying Face Oils
Nolaskinsentials' Iconic Elixir is Made for Blemish-Prone Skin
play_circle_filled Teen-Centric Skincare Marketing
Teen-Centric Skincare Marketing
The Blume Meltdown Ad Features Reviews From Real Teens
Honey Jelly Moisturizers
Honey Jelly Moisturizers
Wishful's New Product Offers Instant Hydration & Locks in Moisture
Botanical-Based Face Oils
Botanical-Based Face Oils
Sunday Riley's C.E.O. Glow Oil is Packed with Turmeric and Vitamin C
Luxurious Face Oil Blends
Luxurious Face Oil Blends
The MUTHA Face Oil Combines 22 Beneficial Oils
Luxury CBD Facial Oils
Luxury CBD Facial Oils
Muri Lelu's Mauvaise Herbe Indica Oil Combines CBD & Active Botanicals
Botanical Australian Skincare
Botanical Australian Skincare
Hummm Features Native Flora Like Finger Lime & Kakadu Plum
Affordable Retinol Treatments
Affordable Retinol Treatments
No7’s Advanced Retinol 1.5% Complex is a Potent Yet Soothing Serum
Plumping Serum Ampoules
Plumping Serum Ampoules
The Skin Reset Plumping Shots Claim to Restore Years of Collagen in Days
Skincare-Based Hair Products
Skincare-Based Hair Products
The Inkey List Haircare Includes Ingredients Like Hyaluronic Acid
At-Home Spa Kits
At-Home Spa Kits
Glow Recipe's New At-Home Spa Kit is Perfect for Quarantine
Natural Acne Skincare Treatments
Natural Acne Skincare Treatments
REMIX by Giselle Wasfie Launches the WOOD Face Serum
All-Over Cleansing Brushes
All-Over Cleansing Brushes
Conair Launched a Silicone Cleansing Brush and a Sonic Facial Brush
Moss-Based Hydrating Serums
Moss-Based Hydrating Serums
SERUMKIND's Iceland Moss Drop is Made with 77% Moss Extracts
Broccoli-Infused Serum Oils
Broccoli-Infused Serum Oils
Clean Greens is Likened to "a Nutritious Green Smoothie for Your Face"
Customizable Skincare Collections
Customizable Skincare Collections
Rationale's Essential Six Can Be Customized with Boosters
Hemp Oil-Infused Lip Balms
Hemp Oil-Infused Lip Balms
EOS' Happy Herb Lip Balm Contains Cannabis Sativa Hemp Seed Oil
Gold-Flecked Gel Moisturizers
Gold-Flecked Gel Moisturizers
Farsali's Gel Cream Moisturizer Boasts Melting 24K Gold Flakes
Organic Moringa-Infused Oils
Organic Moringa-Infused Oils
The Everything Oil Body Replaces the Need for Serums, Creams, & More
Antioxidant-Rich Lip Masks
Antioxidant-Rich Lip Masks
Farsali's Unicorn Antioxidant Lip Mask Looks and Smells Like Cupcakes
play_circle_filled Perfecting Serum Hybrids
Perfecting Serum Hybrids
Farsali's 'Skintune Blur' Serum Doubles as a Pore-Reducing Primer
Shimmering Jelly Highlighters
Shimmering Jelly Highlighters
Farsali Has Released Two New Jelly-Based Highlighters
Tamanu Fruit-Based Serums
Tamanu Fruit-Based Serums
Farsali's Volcanic Elixir Repairs Skin Imperfections and Damage
Unicorn-Inspired Lipsticks
Unicorn-Inspired Lipsticks
Bite Beauty's 'Unicorn Pearl' Transforms from Blue to Pink in the Light
Dual-Function Serums
Dual-Function Serums
Farsali's Unicorn Essence Delivers Nutrients to the Skin
Jelly Highlighter Cosmetics
Jelly Highlighter Cosmetics
Farsali's 'Jelly Beam' is a Gel Illuminator for the Face