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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,221 more

Witch Hazel Serum

Witch hazel is being incorporated into facial serums

Trend - Many consumers are familiar with the use of witch hazel in toners, and the natural ingredient is now increasingly being adapted into facial serums. The calming and astringent properties of witch hazel help individuals with inflammed, acne-prone skin.

Insight - The skincare industry is full of ingredients, products and innovations that tend to overwhelm consumers who are new to this space. Ingredients that are well-known and natural are able to draw in consumers who are skincare "beginners", or those who are simply more likely to trust what they consider to be healthy, natural ingredients.
Workshop Question - How could your brand reformat a traditional product, service or ingredient?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
19,457 Total Clicks
Date Range:
Mar 20 — Jan 21
Trending:
This Month and Untested
Consumer Insight Topics:

Featured Examples

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