Witch hazel is being incorporated into facial serums
Trend - Many consumers are familiar with the use of witch hazel in toners, and the natural ingredient is now increasingly being adapted into facial serums. The calming and astringent properties of witch hazel help individuals with inflammed, acne-prone skin.
Insight - The skincare industry is full of ingredients, products and innovations that tend to overwhelm consumers who are new to this space. Ingredients that are well-known and natural are able to draw in consumers who are skincare "beginners", or those who are simply more likely to trust what they consider to be healthy, natural ingredients.
Insight - The skincare industry is full of ingredients, products and innovations that tend to overwhelm consumers who are new to this space. Ingredients that are well-known and natural are able to draw in consumers who are skincare "beginners", or those who are simply more likely to trust what they consider to be healthy, natural ingredients.
Workshop Question - How could your brand reformat a traditional product, service or ingredient?
Trend Themes
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Natural Ingredients — Natural, trusted skincare ingredients like witch hazel are gaining popularity among skincare beginners.
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Liquid-to-powder Formulas — Liquid-to-powder formulas like Farsali's Liquid Powder are disrupting the beauty industry with unique textures and claims.
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Luxury Skincare — Luxury skincare products like Thrmoage Viox Emerald Serum are tapping into consumer demand for high-end solutions and unique ingredients.
Industry Implications
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Skincare — The skincare industry is constantly evolving with new ingredients, textures, and product innovations.
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Beauty — The beauty industry as a whole is seeing a rise in demand for natural, luxury products with unique benefits.
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Sustainable Packaging — The push for sustainable packaging in the beauty industry is growing, with brands like Noshaba Apothecary leading the way.
