Farsali, the creator of numerous cult beauty products, released a unique oil-balancing serum called Liquid Powder that boasts a liquid-to-powder formula. According to the beauty brand, "Liquid Powder is an oil-absorbing serum that leaves behind a powdered finish without the use of talc." Some of the key ingredients in the transformative, silicone-free formula are French pink clay to mattify skin, witch hazel for its pore-tightening properties and others that help to brighten the skin, even its tone and regulate the production of sebum.
To use the liquid-to-powder serum, Farsali recommends applying just a few drops to a finger and blending it into a targeted area. Before one's eyes, Liquid Powder goes from a liquid to a powdery finish and the product can be used on its own or under makeup.
Image Credit: Farsali
Key Themes Behind This Trend
- Oil-absorbing Skin Serums
- Opportunity for developing innovative oil-balancing skincare products that offer a powdered finish without the use of talc.
- Liquid-to-powder Formulas
- Potential for creating transformative beauty products that undergo a liquid-to-powder transition for ease of application.
- Silicone-free Cosmetics
- Potential for developing silicone-free beauty products that offer a lightweight and breathable feel while still providing desired benefits.
Where This Applies
- Beauty and Skincare
- Opportunity for beauty brands to expand their product offerings with innovative oil-absorbing serums and liquid-to-powder formulas.
- Cosmetics Manufacturing
- Opportunity for cosmetics manufacturers to invest in the production of silicone-free beauty products that cater to the growing demand for lightweight and breathable cosmetics.
- Materials and Ingredients
- Opportunity for companies in the materials and ingredients industry to supply innovative ingredients such as French pink clay and witch hazel that provide unique properties for oil-absorbing serums and liquid-to-powder formulas.
