Category
Tech
Delegated Interfaces
Trend cluster
Category
Lung
Training
Tech brands are developing products to help consumers improve their lung capacity.
5.2
Trend score
Trend
What is the Lung Training trend?
Lung Training: Deployed as solutions both for athletes and everyday consumers, companies are developing compact and portable smart devices that can assist individuals in training their breathing to improve lung capacity and enjoy a healthier life.
Insight
The consumer insight behind the Lung Training trend
The renewed focus on health and wellness during the COVID-19 pandemic has motivated some consumers to look for ways to improve their lifestyle and the overall capacity of their systems. In this space, consumers are looking for solutions that will help them be prepared for the duration of the pandemic, as well as for the next health crisis. This, in turn, allows them to gain peace of mind while feeling more energized as a result of being proactively focused on wellness.
Trend themes
Themes within the Lung Training trend
Three behaviours holding the trend together01
Breathing Training Devices
Tech brands are developing compact and portable smart devices to help individuals train their breathing and enhance lung capacity.
02
Personalized Wellness Devices
IoT devices that analyze health data and provide personalized training on-the-go have great potential to disrupt the healthcare and fitness industries.
03
Integrated Training Games
Gamified training equipment that combines fun and interactive gameplay with exercise can disrupt the traditional gym industry and appeal to a wider range of consumers.
Industry implications
What the Lung Training trend means for industry
Where the trend changes the playbookFor
Healthcare
The healthcare industry can benefit from the rise of personalized, smart devices that help individuals train their breathing and monitor lung function.
For
Fitness
The fitness industry can adapt to the trend of gamified training equipment that combines fun, interactive gameplay with exercise, and move beyond the traditional gym experience.
For
Sports
The sports industry can leverage the integration of smart devices that track and enhance athletic performance through optimized breathing and lung training.
Workshop question
How can your brand contribute to health and wellness in the post-COVID age?
Trend signals
Trend signals for Lung Training
Trend score 5.2 out of 10, from popularity 72%, activity 74%, freshness 9%.
Popularity72%
Activity74%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Lung Training trend
5 featured examples from Jan 15, 2019 to Jan 11, 2021CategoryLifestyle
Lung-Training Relaxation Devices
The Kitoki Calming Fresh Air Device Encourages Deep Breaths
Companies in this industry can explore partnerships with stress management solution providers like Kitoki to develop more holistic relaxation choices.
CategoryLifestyle
Workout-Optimizing Nose Strips
The Intake 'Breathing' Nasal Strip Maximizes Breathing During Sport
This device could be a game changer for sportswear brands, allowing them to incorporate wearable technology into their products for enhanced performance and recovery.
CategoryTech
Personalized Breathing Devices
BULO is a CES 2021 Innovation Awards Honoree
BULO's device and mobile app fall under the health and wellness industry, with opportunities for further innovation in terms of personalized health and wellness training devices
CategoryLifestyle
Connected Aerobic Breathing Devices
The Airofit Breathing Trainer Tracks Athletic Performance
Fitness businesses can capitalize on the trend of connected devices by integrating technology into their offerings.
CategoryLifestyle
Gamified Lung-Training Equipment
The 'P Y Lung Breath Training Game' Has a Toy-Like Design
The 'P Y Lung Breath Training Game' presents disruptive innovation opportunities in the fitness equipment industry by combining gamification and lung training.
