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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,223 more

Nature Novice

Adventure tourism brands offer slower-paced novice trips for a new wave of travelers

Trend - When vacationing during COVID-19, North Americans are opting for trips that focus on the outdoors. Many of these consumers aren't experienced with outdoor activities like hiking, climbing, or kayaking and want to learn. In response, adventure tourism brands are offering slower-paced trips to accommodate the new surge of travelers.

Insight - The traveling industry has been drastically altered in light of the COVID-19 pandemic. The shelter-in-place restrictions and the increased time spent indoors have given many consumers time to reflect on what they want to experience in life–with many finding a preference for outdoor experiences. As "well-being" takes on a new meaning in the era of COVID-19, priorities have shifted with many consumers and they now looking to unplug and reconnect with the natural world.
Workshop Question - How can your brand accommodate shifting consumer priorities amid COVID-19?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
38,223 Total Clicks
Date Range:
Jan 21 — Jan 21
Trending:
This Month and Warm
Consumer Insight Topics:

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