The drive-thru experience is being adapted for everything from fine dining and medical clinics to art exhibitions and Hyundai is celebrating Hispanic Heritage Month with an outdoor museum of its own that invites people to drive by. In partnership with Gabriela Ortega, the chief curator of the Museum of Latin American Art (MOLAA) and nonprofit Art of Elysium (AoE), Hyundai created nine installations that people can safely experience from their own vehicles.
Driven: A Latinx Artist Celebration presented by Hyundai took place over the course of a few days at the Hollywood Palladium Theater. With AoE and MOLAA, Hyundai created an immersive way for people to drive through an experience that was based on a road trip through Latin American and South American landscapes.
Image Credit: Clark Studio