In an effort to accommodate the shifting needs of consumers, cycling trip company Backroads has begun to offer slower-paced "dolce tempo" traveling options that offer flexibility and free time. According to spokeswoman Liz Einbinder, “[The brand is] definitely getting bookings from people who are new to adventure travel, which would include many people who took up cycling during the pandemic.”
Backroads offers a range of activities in countries across the globe including destinations in Europe, Asia, the Middle East, North America, and Africa, among others. The brand recently added new trips "from the chic mountain retreat of Aspen to wild, coastal Newfoundland," that provide the perfect getaway from travelers looking to spend some time in nature.
Image Credit: Backroads
Why This Trend Is Growing
- Flexible Cycling Trips
- Cycling trip companies can offer slower and more flexible-paced trips for travelers looking for a relaxed experience, which can attract new demographics.
- Adventure Travel for New Cyclists
- Offering adventure travel trips that cater to new cyclists who took up the sport during the pandemic can be a potential area of growth for cycling companies.
- Nature Getaways on Bikes
- Biking trip providers can create new offerings that allow travelers to escape to nature, providing an opportunity for peaceful and authentic travel experiences.
Industries Being Reshaped
- Travel and Tourism
- The travel industry can adapt to the shifting needs of consumers by offering flexible and slower-paced travel options that attract new demographics.
- Outdoor and Adventure
- The outdoor and adventure industry can create new experiences that cater to travelers who are new to cycling and are seeking less strenuous adventure activities.
- Sport and Fitness
- brands involved in sports and fitness industry can create new products and services that appeal to the growing number of new cyclists who are looking for new fitness-related activities and experiences.
