Backroads Saw Rise in Flexible Cycling Trips from New Demographics
Grace Mahas — January 6, 2021 — World
References: bostonglobe & backroads
In an effort to accommodate the shifting needs of consumers, cycling trip company Backroads has begun to offer slower-paced "dolce tempo" traveling options that offer flexibility and free time. According to spokeswoman Liz Einbinder, “[The brand is] definitely getting bookings from people who are new to adventure travel, which would include many people who took up cycling during the pandemic.”
Backroads offers a range of activities in countries across the globe including destinations in Europe, Asia, the Middle East, North America, and Africa, among others. The brand recently added new trips "from the chic mountain retreat of Aspen to wild, coastal Newfoundland," that provide the perfect getaway from travelers looking to spend some time in nature.
Image Credit: Backroads
Backroads offers a range of activities in countries across the globe including destinations in Europe, Asia, the Middle East, North America, and Africa, among others. The brand recently added new trips "from the chic mountain retreat of Aspen to wild, coastal Newfoundland," that provide the perfect getaway from travelers looking to spend some time in nature.
Image Credit: Backroads
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