Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Irish Adventure Tourism Companies

Unique Ascent Draws North Americans to Climb in Donegal

— January 6, 2021 — World
Nature tourism has increased over the course of COVID-19, with many consumers seeking an outdoor or nature trip over traditional holidays. Unique Ascent is one company reaping the benefits of an increase in overseas tourists. The Irish adventure company is family-friendly and offers rock climbing, abseiling, hill walking, sea kayaking, and more.

Iain Miller, the Company Director and Mountain Instructor for Unique Ascent, commented on the draw of Canadians and Americans seeking to engage in travel tourism. “These are people who have never rock-climbed before [and] rarely if ever go hiking,” he said.

These travelers are flocking to the sea cliffs, sea stacks, mountain ranges, and uninhabited islands of County Donegal in the Republic of Ireland, with tourism providers like Unique Ascent scrambling to accommodate them.

Image Credit: Unique Ascent
Trend Themes
1. Nature Tourism Boom - The increase in overseas tourists seeking outdoor or nature trips will continue to create opportunities for innovative adventure tourism companies like Unique Ascent.
2. Family-friendly Adventure Travel - More consumers seeking adventure travel experiences with their families will require companies like Unique Ascent to create family-friendly packages.
3. Innovative Guide Services - Tourism operators like Unique Ascent can examine ways to use technology and augmented reality to enhance the climbing and hiking experience for their customers.
Industry Implications
1. Adventure Tourism - Companies in the adventure tourism industry, like Unique Ascent, can take advantage of the nature tourism boom by offering unique experiences in lesser-known locations.
2. Technology - There is an opportunity for companies in the technology industry to partner with adventure tourism providers to create immersive, augmented reality-based experiences for tourists.
3. Hospitality - With more tourists seeking unique outdoor experiences, companies in the hospitality industry can offer unique lodging and package experiences that complement the adventure travel market.
4
Score
Popularity
Activity
Freshness