Nature tourism has increased over the course of COVID-19, with many consumers seeking an outdoor or nature trip over traditional holidays. Unique Ascent is one company reaping the benefits of an increase in overseas tourists. The Irish adventure company is family-friendly and offers rock climbing, abseiling, hill walking, sea kayaking, and more.
Iain Miller, the Company Director and Mountain Instructor for Unique Ascent, commented on the draw of Canadians and Americans seeking to engage in travel tourism. “These are people who have never rock-climbed before [and] rarely if ever go hiking,” he said.
These travelers are flocking to the sea cliffs, sea stacks, mountain ranges, and uninhabited islands of County Donegal in the Republic of Ireland, with tourism providers like Unique Ascent scrambling to accommodate them.
Image Credit: Unique Ascent
What's Driving This Trend
- Nature Tourism Boom
- The increase in overseas tourists seeking outdoor or nature trips will continue to create opportunities for innovative adventure tourism companies like Unique Ascent.
- Family-friendly Adventure Travel
- More consumers seeking adventure travel experiences with their families will require companies like Unique Ascent to create family-friendly packages.
- Innovative Guide Services
- Tourism operators like Unique Ascent can examine ways to use technology and augmented reality to enhance the climbing and hiking experience for their customers.
Who This Affects Most
- Adventure Tourism
- Companies in the adventure tourism industry, like Unique Ascent, can take advantage of the nature tourism boom by offering unique experiences in lesser-known locations.
- Technology
- There is an opportunity for companies in the technology industry to partner with adventure tourism providers to create immersive, augmented reality-based experiences for tourists.
- Hospitality
- With more tourists seeking unique outdoor experiences, companies in the hospitality industry can offer unique lodging and package experiences that complement the adventure travel market.
