Secret Cinema and luxury ice cream brand Häagen-Dazs are expanding the Secret Sofa by Häagen-Dazs series to include a one-off Secret Sofa Xmas Edition. The virtual and seasonal screening event kicks off in mid-December featuring the 2003 comedy Elf.
Thanks to an exclusive Amazon Fresh partnership, there's a special Häagen-Dazs discount code that can be claimed so that movie watchers can enjoy the brand-new Belgian Chocolate & Hazelnut and Dark Chocolate & Caramelized Almond. There's also a special Christmas champagne ice-cream float recipe that's been created that reimagines a classic drink as Bud's Fizz with Häagen-Dazs Zesty Lemon and Mandarin, plus orange juice.
In the spirit of the season, both partnering brands will be supporting Crisis, the national charity for homeless people.
Image Credit: Häagen-Dazs
Key Themes Behind This Trend
- Virtual Screenings
- Opportunity for businesses to create immersive virtual screening experiences.
- Seasonal Screening Events
- Potential for businesses to host one-off seasonal screening events.
- Branded Partnerships
- Possibility for businesses to form exclusive partnerships to enhance their offerings.
Where This Applies
- Film and Entertainment
- Disruptive innovation opportunity for film and entertainment companies to explore virtual screening platforms.
- Food and Beverage
- Opportunity for food and beverage brands to collaborate with entertainment companies for themed experiences.
- Charity and Non-profit
- Potential for charitable organizations to partner with businesses for fundraising and awareness campaigns.
