What is the trend of virtual screenings?

Opportunity for businesses to create immersive virtual screening experiences.

What is the trend of seasonal screening events?

Potential for businesses to host one-off seasonal screening events.

What is the trend of branded partnerships?

Possibility for businesses to form exclusive partnerships to enhance their offerings.

What are the implications for the film and entertainment industry?

Disruptive innovation opportunity for film and entertainment companies to explore virtual screening platforms.

What are the implications for the food and beverage industry?

Opportunity for food and beverage brands to collaborate with entertainment companies for themed experiences.

What are the implications for the charity and non-profit industry?

Potential for charitable organizations to partner with businesses for fundraising and awareness campaigns.

Festive Virtual Screenings : secret sofa xmas

Festive Virtual Screenings

Convenient Indulgence Ice Creams Image 1

Festive Film-Inspired Coffee Menus Image 1

The Secret Sofa Xmas Edition Shares an Immersive Seasonal Experience

Laura McQuarrie — December 10, 2020 — Marketing

References: haagen-dazs & fabnews.live

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Secret Cinema and luxury ice cream brand Häagen-Dazs are expanding the Secret Sofa by Häagen-Dazs series to include a one-off Secret Sofa Xmas Edition. The virtual and seasonal screening event kicks off in mid-December featuring the 2003 comedy Elf.

Thanks to an exclusive Amazon Fresh partnership, there's a special Häagen-Dazs discount code that can be claimed so that movie watchers can enjoy the brand-new Belgian Chocolate & Hazelnut and Dark Chocolate & Caramelized Almond. There's also a special Christmas champagne ice-cream float recipe that's been created that reimagines a classic drink as Bud's Fizz with Häagen-Dazs Zesty Lemon and Mandarin, plus orange juice.

In the spirit of the season, both partnering brands will be supporting Crisis, the national charity for homeless people.

Image Credit: Häagen-Dazs

Trend Themes

Virtual Screenings — Opportunity for businesses to create immersive virtual screening experiences.
Seasonal Screening Events — Potential for businesses to host one-off seasonal screening events.
Branded Partnerships — Possibility for businesses to form exclusive partnerships to enhance their offerings.

Industry Implications

Film and Entertainment — Disruptive innovation opportunity for film and entertainment companies to explore virtual screening platforms.
Food and Beverage — Opportunity for food and beverage brands to collaborate with entertainment companies for themed experiences.
Charity and Non-profit — Potential for charitable organizations to partner with businesses for fundraising and awareness campaigns.

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