Category
Fashion
Scaled Restraint
Trend cluster
Category
Witch Hazel
Cosmetic
Makeup products are infused with the ingredient witch hazel.
2.9
Trend score
Trend
What is the Witch Hazel Cosmetic trend?
Witch Hazel Cosmetic: Brands in the cosmetic space are enhancing the benefits of their makeup products by including beneficial ingredients in them--with a newer one being witch hazel. Known for its use in skincare, the ingredient is said to be beneficial for people with acne-prone skin.
Insight
The consumer insight behind the Witch Hazel Cosmetic trend
When it comes to personal care, consumers are increasingly wary of the ingredients that go into the products they put on their skin. The knowledge people now have on various ingredients--good or bad--has resulted in consumers being more discerning about what's in the products they choose to purchase, whether those are skincare or makeup.
Trend themes
Themes within the Witch Hazel Cosmetic trend
Three behaviours holding the trend together01
Natural Ingredients in Beauty Products
Consumers are increasingly wary of the ingredients in the products they use, leading to a trend of infusing beauty products with natural ingredients to appeal to more discerning customers.
02
Skin-Enhancing Makeup
Brands are focusing on enhancing the skincare benefits of their makeup products by incorporating ingredients that cater to different skin types and concerns.
03
Skincare-Makeup Hybrids
Consumers are searching for products that offer both skincare and makeup benefits, leading to a trend of developing nourishing solutions for everyday wear.
Industry implications
What the Witch Hazel Cosmetic trend means for industry
Where the trend changes the playbookFor
Beauty
Cosmetics and skincare brands can incorporate natural ingredients and develop skincare/makeup hybrids to appeal to customers looking for nourishing and skin-enhancing products.
For
Personal Care
Companies can focus on incorporating natural and sustainably sourced ingredients to appeal to customers looking for eco-friendly and non-toxic personal care products.
For
Health and Wellness
A focus on natural and nourishing ingredients in beauty and personal care products aligns with the increasing demand for products that promote overall health and wellness.
Workshop question
How is your brand catering to educated consumers looking for beneficial ingredients?
Trend signals
Trend signals for Witch Hazel Cosmetic
Trend score 2.9 out of 10, from popularity 45%, activity 33%, freshness 9%.
Popularity45%
Activity33%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Witch Hazel Cosmetic trend
4 featured examples from Nov 20, 2019 to Dec 14, 2020CategoryFashion
Ultra-Fine Dewy Mists
The Dewy Milk Mist Delivers a Sophisticated, Luminous & Hydrated Glow
The cosmetics industry can aim at creating facial grade-ingredient products that provide a natural, sophisticated finish.
CategoryFashion
Water-Infused Tinted Moisturizers
The Skin Paradise Tinted Moisturizer is a Skincare-Makeup Hybrid
Opportunity for cosmetic companies to develop innovative skincare-makeup hybrid products that address the increasing demand for multitasking and nourishing cosmetics.
CategoryFashion
All-Natural Shimmer Gels
Free People's Mineral Shimmer is Made with Birch Juice & Witch Hazel
Cosmetics brands can cater to the eco-conscious consumer segment by innovating new products that are natural and non-toxic.
CategoryFashion
Skin-Caring Correcting Powders
Dr. Hauschka's Correcting Powders are Packed with Skincare Benefits
The skincare industry can leverage botanical ingredients and color correcting powders to combine skincare benefits with cosmetics.
