Makeup products are infused with the ingredient witch hazel
Trend - Brands in the cosmetic space are enhancing the benefits of their makeup products by including beneficial ingredients in them--with a newer one being witch hazel. Known for its use in skincare, the ingredient is said to be beneficial for people with acne-prone skin.
Insight - When it comes to personal care, consumers are increasingly wary of the ingredients that go into the products they put on their skin. The knowledge people now have on various ingredients--good or bad--has resulted in consumers being more discerning about what's in the products they choose to purchase, whether those are skincare or makeup.
Insight - When it comes to personal care, consumers are increasingly wary of the ingredients that go into the products they put on their skin. The knowledge people now have on various ingredients--good or bad--has resulted in consumers being more discerning about what's in the products they choose to purchase, whether those are skincare or makeup.
Workshop Question - How is your brand catering to educated consumers looking for beneficial ingredients?
