Dr. Hauschka's pair of new color correcting powders are beneficial for more than just evening out different skin tones, as they are infused with botanical extracts that help to share additional skin-supporting properties. The Activating Colour Correcting Powder was crafted with dry, dehydrated or dull skin in mind, and it helps to correct paleness with purple tones, rosy hues and other shades to boost vibrancy. There's also the Calming Colour Correcting Powder, which uses blue and green shades to support sensitive skin that's prone to redness.
These products are packed with nourishing ingredients like black tea and witch hazel—which is widely known for its astringent properties. These ingredients, combined with natural mineral pigments and hydrating oils help to offer more than just a cover-up cosmetic.
Image Credit: Dr. Hauschka
What's Driving This Trend
- Botanical Infused Cosmetics
- Infusing botanical extracts into cosmetics offers an opportunity for brands to provide additional skin-supporting benefits.
- Color Correcting Powders
- The use of color correcting powders with specific shades opens up innovative solutions for addressing various skin concerns.
- Multi-functional Makeup
- The trend of offering makeup products with multiple benefits allows consumers to enhance their skin while achieving desired cosmetic effects.
Who This Affects Most
- Skincare Industry
- The skincare industry can leverage botanical ingredients and color correcting powders to combine skincare benefits with cosmetics.
- Cosmetics Industry
- The cosmetics industry can explore the use of color correcting powders to create innovative products that target specific skin concerns.
- Beauty Tech Industry
- The beauty tech industry can develop tools and apps that help consumers identify the right color correcting powders based on their individual skin needs.
