The popular alcohol brand, Smirnoff ICE, recently joined forces with luxury home goods brand Cremsiffino to launch the perfect capsule of last-minute gifts, dubbed Smirnoff Nicely Gifted Puzzles. The limited-edition line of puzzles features three festive designs that "pack an unexpected surprise."
Each Smirnoff Nicely Gifted Puzzle comes with a hidden bottle of Smirnoff IICE that's not pictured on the box. Plus, each box includes a $5 offer from the eCommerce platform Drizly that can be redeemed to purchase a bottle of Smirnoff ICE. Fans can head over to Nicely Gifted's platform to purchase these festive puzzles. However, fans should act quicky because the first 200 puzzles will be sold at a discounted rate of just $1 plus shipping.
Image Credit: Smirnoff Ice
What Makes This Trend Stand Out
- Alcohol-branded Gifts
- Opportunity for alcohol brands to partner with product manufacturers to create unique gift items that complement their products
- Surprise Elements in Gifts
- Opportunity to add a hidden element to gifts, such as a product sample, to create a memorable and unique experience
- Limited Edition Gift Items
- Opportunity to create limited edition gift items to drive urgency and exclusivity among consumers
Sectors Adopting This
- Alcoholic Beverages
- Opportunity for alcoholic beverage brands to expand their product offering through partnerships that create unique gift items
- Toy and Game Manufacturing
- Opportunity for toy and game manufacturers to create puzzles and board games that include surprise elements or hidden prizes
- E-commerce
- Opportunity for e-commerce platforms to partner with brands to offer exclusive discounts and promotions to customers
