Trend cluster
Category

Smart
Factory

Manufacturing tech is increasing productivity, efficiency, and customer experience.

Digital Robotic Hub FactoriesInnovative Digital FactoriesSelf-Driving Factory ForkliftsAutomated Logistic Service Companies

Trend

What is the Smart Factory trend?

Smart Factory: Brands have relied on robotic assistance to expedite processes in manufacturing facilities and many are taking it one step further with artificial intelligence, IoT, and other tech innovations. As a result, companies are increasing convenience, efficiency, and customer satisfaction while keeping costs down.

Insight

The consumer insight behind the Smart Factory trend

When making purchasing decisions—whether for a product or a service—contemporary consumers are aiming for ultimate satisfaction, which causes them to prioritize things like efficiency, convenience, delivery, and quality. This demand has only increased as many are aware of the benefits that technological tools offer and the plentitude of different options on the market that compete for consumer attention.

Trend themes

Themes within the Smart Factory trend

Three behaviours holding the trend together
01

Smart Manufacturing

Manufacturing companies are leveraging AI and IoT technologies to increase efficiency, productivity and customer satisfaction in factory environments.

02

Automation Solutions

Service providers are leveraging AI, robotics and automation technologies to provide affordable, efficient and scalable automation solutions for businesses of all sizes.

03

Digital Transformation

The need to achieve ultimate customer satisfaction is driving businesses to embrace digital transformation strategies and deploy innovative technologies that provide efficiency, convenience, delivery, and quality.

Industry implications

What the Smart Factory trend means for industry

Where the trend changes the playbook
For

Manufacturing

Manufacturing companies can leverage AI, IoT and automation technologies to increase efficiency, productivity and customer satisfaction in factory environments.

For

Logistics

Companies in the logistics industry can leverage AI and Robotics to provide efficient and scalable logistics solutions to businesses of all sizes.

For

Service Providers

Service providers can help businesses to embrace digital transformation strategies and adopt innovative technologies that provide efficiency, convenience, delivery, and quality.

Workshop question

How can your brand utilize smart tech to enhance manufacturing?

Trend signals

Trend signals for Smart Factory

Trend score 3.5 out of 10, from popularity 45%, activity 49%, freshness 11%.

Popularity45%
Activity49%
Freshness11%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific