Nike ACG's holiday 2020 line features eco-friendly apparel and footwear, appealing to the stylish conscious consumer while aligning its brand values with sustainability. For a while now, Nike has embarked on a mission to achieve a zero-carbon and zero-waste brand. This capsule collection serves as a celebration of that journey, as it includes only eco-friendly items that were designed consciously.
In a press release, Nike's ACG’s Design Director Nur Abbas states “Sustainability was our first filter for materials used in this collection, but we didn’t compromise the identity of ACG style and attitude; wearers can continue to be protected from the elements when exploring awe-inspiring nature, or even wear the apparel beyond a weekend in the outdoors,”
Image Credit: Nike
What's Driving This Trend
- Sustainable Sportswear
- The rise of sustainable fashion promotes innovation in developing eco-friendly materials and new manufacturing practices.
- Brand Sustainability
- Companies are finding new ways to integrate environmental responsibility into their brand and product strategy, creating new market opportunities for eco-conscious consumers.
- Conscious Design
- Designers are embracing sustainable materials and production methods to create stylish, functional and eco-friendly products, driving innovation across the industry.
Who This Affects Most
- Sportswear
- Sportswear brands are integrating sustainability into their product offering to meet growing consumer demand for eco-friendly and ethical products.
- Fashion
- Fashion brands are exploring sustainable production and materials to create ethically conscious products that appeal to eco-conscious consumers.
- Textile Manufacturing
- Textile manufacturers are innovating new eco-friendly materials and sustainable production methods to meet the growing demand from fashion and sportswear brands for sustainable options.
