Oku Japan, the adventure travel brand that offers guided, self-guided, and custom tours in stunning landscapes around Japan, has noted an increase in American travelers seeking moderate hikes. These consumers are opting for nature-filled vacations in lieu of traditional options like resorts and cruises, many of them being new to the outdoor activity space.
Those seeking to see the beauty of the world will adore the routes and activities Oku Japan offers in the country's national and regional parks, "each one unique and with a network of well-maintained trails, efficient mountain huts and lodges, and the added benefit of plentiful hot springs." Travelers can set about these exquisite tours by walking, cycling, and hiking, all while experiencing the rich culture of Japan including its cuisine and cultural experiences.
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