Perfume subscription kits help people test out fragrances
Trend - The highly personal process of selecting a fragrance often keeps people from investing in one specific product--because sampling perfumes is so crucial to deciding what works on users' skin. Fragrance subscriptions are here to make that process easier, with kits that offer diverse sets of perfumes that users can test out.
Insight - When it comes to personal care products, consumers are much more likely now to experiment and test out different items rather than choosing a select few that they invest in and remain loyal to. This is in part due to the nature of the personal care industry, which is constantly innovating and promising different results in order to maintain consumers' interest.
Insight - When it comes to personal care products, consumers are much more likely now to experiment and test out different items rather than choosing a select few that they invest in and remain loyal to. This is in part due to the nature of the personal care industry, which is constantly innovating and promising different results in order to maintain consumers' interest.
Workshop Question - How could your brand cater to consumers' sense of experimentation?
4 Featured, 31 Examples:
19,821 Total Clicks
Date Range:
Jun 20 — Jan 21
Trending:
This Month and Untested
Consumer Insight Topics:
