Category
Fashion
Engineered Layers
Trend cluster
Category
Fragrant
Subscription
Perfume subscription kits help people test out fragrances.
2.7
Trend score
Trend
What is the Fragrant Subscription trend?
Fragrant Subscription: The highly personal process of selecting a fragrance often keeps people from investing in one specific product--because sampling perfumes is so crucial to deciding what works on users' skin. Fragrance subscriptions are here to make that process easier, with kits that offer diverse sets of perfumes that users can test out.
Insight
The consumer insight behind the Fragrant Subscription trend
When it comes to personal care products, consumers are much more likely now to experiment and test out different items rather than choosing a select few that they invest in and remain loyal to. This is in part due to the nature of the personal care industry, which is constantly innovating and promising different results in order to maintain consumers' interest.
Trend themes
Themes within the Fragrant Subscription trend
Three behaviours holding the trend together01
Fragrance Subscription Services
Fragrance subscription services allow customers to experiment with various scents without needing to commit to a full-size bottle, leading to a more customized, personal approach and opening up opportunities for subscription renewal and upselling.
02
Exclusive Custom Fragrances
Offering exclusive curated fragrances to customers creates a unique experience, allowing customers to try new scents they can't find elsewhere and leading to brand loyalty and word-of-mouth marketing.
03
Affordable Fragrance Options
Providing affordable fragrance options for customers, such as travel-sized or sample-sized fragrances, helps customers build a collection without breaking the bank, making it more accessible for price-conscious consumers.
Industry implications
What the Fragrant Subscription trend means for industry
Where the trend changes the playbookFor
Personal Care Industry
The personal care industry is constantly innovating and promising different results, leading to the rise of fragrance subscription services that allow customers to experiment and find what works for them.
For
Luxury Goods Industry
The luxury goods industry can benefit from fragrance subscription services by offering upscale, exclusive fragrances and partnering with complementary brands, encouraging customers to try new products and ultimately driving sales.
For
E-commerce Industry
The rise of fragrance subscription services has paved the way for more e-commerce strategies, allowing businesses to utilize digital platforms to offer customized and convenient fragrance options for customers.
Workshop question
How could your brand cater to consumers' sense of experimentation?
Trend signals
Trend signals for Fragrant Subscription
Trend score 2.7 out of 10, from popularity 41%, activity 29%, freshness 12%.
Popularity41%
Activity29%
Freshness12%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Fragrant Subscription trend
5 featured examples from Jun 18, 2020 to Jun 3, 2022CategoryArt & Design
Luxury Fragrance Subscription Services
Scentbird Joins Forces with Homesick Candles
The luxury fragrance subscription service market presents an opportunity for disruptive innovation in product curation and personalization.
CategoryFashion
Convenient Fragrance Subscriptions
Scentbox Offers Custom Subscription Plans with 30-Day Supplies
Traditional fragrance retailers can adapt to the trend by offering their own subscription services or partnering with existing fragrance subscription brands.
CategoryFashion
Exclusive Custom Fragrance Subscriptions
Skylar's Scent Club Delivers a Monthly Limited Scent
Opportunity for fragrance brands to disrupt the market by offering exclusive fragrance subscriptions and clean, cruelty-free fragrances.
CategoryFashion
Affordable Fragrance Subscriptions
Purpl Lux Exposes Members to Trial-Sized Samples First
Cosmetics companies could benefit from offering affordable fragrance subscription services that encourage people to explore new scents and build out their fragrance collections.
CategoryFashion
Curated Perfume Subscriptions
Yú Parfums Shares "Chapters" with Different Hero Ingredients
Opportunity for fragrance companies to leverage curated perfume subscriptions and tap into the growing interest in personalized and unique scents.
