As consumers look for travel and vacation opportunities amid COVID-19, many are focusing on trips that focus on the outdoors. G Adventures’ Perlo notes this significant increase, especially with novices who do not necessarily have much experience with outdoor-focused activities like hiking, camping, or climbing.
G Adventures’ Perlo commented on the first-timers inquiring about trips in nature, stating: “A lot of these people may not feel comfortable doing it on their own, and they like the support of having a tour operator and making sure the activities are structured.”
To accommodate travelers in the COVID-19 era, G Adventures’ Perlo has begun to offers smaller group sizes as well as private transportation and rooms, to keep travelers safe and maintain necessary distance.
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Why This Trend Is Growing
- Nature-based Travel
- As consumers prioritize outdoor activities in their travel plans, there is an opportunity to create new travel packages centered around nature-based adventures.
- Beginner-focused Tours
- As novices increasingly seek adventure travel opportunities, there is an opportunity to develop tours and experiences tailored to their needs and interests.
- Covid-safe Travel
- As travelers prioritize safety and social distancing, there is an opportunity to create COVID-safe travel experiences with smaller group sizes and private transportation and lodging options.
Industries Being Reshaped
- Adventure Travel
- Adventure travel companies can develop new packages and experiences for first-time nature adventurers, as well as promote smaller group sizes and private accommodations to meet the demands of COVID-safe travel.
- Tour Operators
- Tour operators can create beginner-friendly tours and excursions centered around outdoor adventures, as well as make adaptations to promote COVID-safe travel practices.
- Hospitality
- Hotels, resorts, and other hospitality providers can adapt to the growing trend of nature-based travel and promote private lodging options and other amenities catered to outdoor enthusiasts.
