Appealing to clean beauty lovers, Whole Foods launched a clean beauty advent calendar this season that shares a dozen favorite products. The advent calendar shares products from brands like Weleda and Pacifica and useful daily essentials like Schmidt's Charcoal + Magnesium Deodorant and a shampoo and conditioner set from Shea Moisture.
Behind the doors of the holiday countdown, there are plenty of clean beauty surprises to discover, helping consumers start or continue their journey with cleanly formulated beauty and personal care products.
As well as being able to feel good about making clean beauty purchases and investing in a "season of self-care," ingredient-conscious consumers will delight in the fact that a dollar from each purchase goes towards the Whole Planet Foundation and its mission to fight poverty.
Image Credit: Whole Foods
Key Themes Behind This Trend
- Clean Beauty
- Disruptive innovation opportunity: Create a subscription box service that delivers curated clean beauty products to customers every month.
- Advent Calendars
- Disruptive innovation opportunity: Develop an augmented reality app that allows users to open virtual doors and discover surprise products in an interactive advent calendar experience.
- Ingredient-conscious Consumers
- Disruptive innovation opportunity: Design a mobile app that scans beauty and personal care product labels, providing ingredient information and recommending cleaner alternatives to users.
Where This Applies
- Clean Beauty
- Disruptive innovation opportunity: Establish a clean beauty retailer that offers a wide range of ethically-sourced and environmentally-friendly beauty products.
- Subscription Box
- Disruptive innovation opportunity: Create a subscription box service that delivers curated products from various industries, including clean beauty, fashion, and wellness.
- Mobile Apps
- Disruptive innovation opportunity: Develop a mobile app that connects users with local retailers and helps them discover and purchase clean beauty and personal care products.
