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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,415 more

Subversive Skincare

Skincare collections for men upturn rigid representations of masculinity

Trend - In order to appeal to men, skincare brands often opt for stereotypically "masculine" branding, which often includes bold and simple labeling and dark colors. This is slowly changing with brands releasing products and collections targeted to men, but with a focus on "soft" branding that's more about product than presentation.

Insight - The role of gender norms in the beauty industry is often to put people in boxes rather than encourage them to experiment. With the help of social media and gender-diverse influencers in this space, traditional notions of masculinity and femininity are being ignored in order to replace those representations with something more well-rounded and inclusive.
Workshop Question - How could your brand better prioritize inclusion?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
54,298 Total Clicks
Date Range:
Jul 19 — Jan 21
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

Gender Fluid Makeup Collections
Gender Fluid Makeup Collections
The Harris Reed X MAC Collection was Inspired by 70s Glam Rockers
The Harris Reed X MAC collaboration offers a new take on makeup, presenting consumers with a gender fluid collection designed to appeal to all. While men have been wearing makeup for years, and... MORE
Data-Powered Skincare Lines
Data-Powered Skincare Lines
Disco Launched a Men's Skincare Line Based on Polling Data
Disco launched a new men’s skincare line that is unique to the brand, which features minimalistic products for both face and body care. In total, the men’s skincare line includes a face... MORE
Simplified Skincare Collections
Simplified Skincare Collections
Fabric Skincare Eliminates the Need for Complicated Routines
The beauty and cosmetic industry has become quite complex with more products than ever, which is something that Fabric skincare looks to take in stride. The men’s skincare products are... MORE
Male-Targeted Skincare Sets
Male-Targeted Skincare Sets
Ceylon Skincare Makes Products for Men of Color
The Ceylon Skincare Set is a simple product trio that shares a facial wash, a toner and a moisturizer, all of which are expertly crafted to suit the needs of melanin-rich skin. The products help to... MORE
Male-Targeted Skincare Masks
Male-Targeted Skincare Masks
Soft's Moisture Mask Hydrates, Softens and Revives Dull, Tired Skin
Soft is a skincare brand that makes men’s skincare and offers a modern take on masculinity with products like its Moisture Mask. While there are many skincare lines for men that offer products... MORE
Male-Targeted Anti-Aging Kits
Male-Targeted Anti-Aging Kits
hims Anti-Aging Kit has a Customizable-Strength Prescription Cream
The hims Anti-Aging Kit is a new product targeted towards men to help them look and feel younger. The brand is a personal wellness company that is dedicated to revolutionizing the way men think and... MORE
Free-From Men's Skincare
Free-From Men's Skincare
Phy is a Simplified, Cruelty-Free and Vegan Skincare Brand for Men
The creator of Plum, a cruelty-free and vegan beauty brand, launched Phy as a grooming and skincare brand for men that offers a similar approach to clean self-care. The grooming brand created for... MORE

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