At-home skincare products include oxygen-absorbing benefits
Trend - The results of in-spa oxygen facials are being replicated at home with skincare and cosmetic products that promise oxygenating benefits. These products promise better absorption of skincare ingredients, and skin that's overall calmer and more radiant.
Insight - Spa treatments are often replicated at home by consumers for reasons such as cost and convenience--with at-home products typically being cheaper and easier to use. The rise of the "skincare as self-care" movement has also impacted how much time consumers spend searching for products and ingredients that promise drastic but accessible results.
Insight - Spa treatments are often replicated at home by consumers for reasons such as cost and convenience--with at-home products typically being cheaper and easier to use. The rise of the "skincare as self-care" movement has also impacted how much time consumers spend searching for products and ingredients that promise drastic but accessible results.
Workshop Question - How could your brand better prioritize accessibility?
Trend Themes
1. At-home Spa Treatments - Consumers are bringing spa treatments into their homes through the use of at-home skincare and cosmetic products that promise similar oxygenating benefits at a more accessible price point.
2. Skincare as Self-care - The rise of the skincare as self-care movement has led consumers to seek out products and ingredients that promise drastic but accessible results for better overall skin health and wellness.
3. Real-time Soft-blur Effects - Consumers are turning towards products that offer real-time soft-blur effects for ultra-perfect and flawless looking skin.
Industry Implications
1. Skincare - The skincare industry can benefit from trends towards incorporating oxygenating ingredients into at-home products for better absorption and radiance.
2. Makeup - The makeup industry can benefit from trends towards oxygenating foundations with a more breathable and soothing formula, providing longer-lasting coverage for individuals looking for full or sheer coverage that doesn't feel heavy.
3. Beauty - The beauty industry as a whole can benefit from the rise of the skincare as self-care movement and catering to individuals looking for clean, low-cost skincare products that are also cruelty-free, vegan, and free of harmful ingredients.
