At-home skincare products include oxygen-absorbing benefits
Trend - The results of in-spa oxygen facials are being replicated at home with skincare and cosmetic products that promise oxygenating benefits. These products promise better absorption of skincare ingredients, and skin that's overall calmer and more radiant.
Insight - Spa treatments are often replicated at home by consumers for reasons such as cost and convenience--with at-home products typically being cheaper and easier to use. The rise of the "skincare as self-care" movement has also impacted how much time consumers spend searching for products and ingredients that promise drastic but accessible results.
Insight - Spa treatments are often replicated at home by consumers for reasons such as cost and convenience--with at-home products typically being cheaper and easier to use. The rise of the "skincare as self-care" movement has also impacted how much time consumers spend searching for products and ingredients that promise drastic but accessible results.
Workshop Question - How could your brand better prioritize accessibility?
