Category
Fashion
Scaled Restraint
Trend cluster
Category
Oxygenating
Skincare
At-home skincare products include oxygen-absorbing benefits.
1.9
Trend score
Trend
What is the Oxygenating Skincare trend?
Oxygenating Skincare: The results of in-spa oxygen facials are being replicated at home with skincare and cosmetic products that promise oxygenating benefits. These products promise better absorption of skincare ingredients, and skin that's overall calmer and more radiant.
Insight
The consumer insight behind the Oxygenating Skincare trend
Spa treatments are often replicated at home by consumers for reasons such as cost and convenience--with at-home products typically being cheaper and easier to use. The rise of the "skincare as self-care" movement has also impacted how much time consumers spend searching for products and ingredients that promise drastic but accessible results.
Trend themes
Themes within the Oxygenating Skincare trend
Three behaviours holding the trend together01
At-Home Spa Treatments
Consumers are bringing spa treatments into their homes through the use of at-home skincare and cosmetic products that promise similar oxygenating benefits at a more accessible price point.
02
Skincare as Self-Care
The rise of the skincare as self-care movement has led consumers to seek out products and ingredients that promise drastic but accessible results for better overall skin health and wellness.
03
Real-Time Soft-Blur Effects
Consumers are turning towards products that offer real-time soft-blur effects for ultra-perfect and flawless looking skin.
Industry implications
What the Oxygenating Skincare trend means for industry
Where the trend changes the playbookFor
Skincare
The skincare industry can benefit from trends towards incorporating oxygenating ingredients into at-home products for better absorption and radiance.
For
Makeup
The makeup industry can benefit from trends towards oxygenating foundations with a more breathable and soothing formula, providing longer-lasting coverage for individuals looking for full or sheer coverage that doesn't feel heavy.
For
Beauty
The beauty industry as a whole can benefit from the rise of the skincare as self-care movement and catering to individuals looking for clean, low-cost skincare products that are also cruelty-free, vegan, and free of harmful ingredients.
Workshop question
How could your brand better prioritize accessibility?
Trend signals
Trend signals for Oxygenating Skincare
Trend score 1.9 out of 10, from popularity 25%, activity 22%, freshness 9%.
Popularity25%
Activity22%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Oxygenating Skincare trend
4 featured examples from Jul 9, 2019 to Jan 18, 2021CategoryFashion
Oxygenating Skincare Masks
Winky Lux's Fizz and Glow Face Mask Shares a Rich Sensory Experience
Beauty companies can incorporate oxygenating technology and multi-sensory experiences into various skincare and cosmetic products to differentiate themselves in the market.
CategoryFashion
Oxygenating Makeup Foundations
Oxygenetix's Foundation with an Aloe Vera Base is Breathable
The cosmetics industry can further innovate in creating makeup products that prioritize skin health and feel comfortable.
CategoryFashion
Vitamin-Rich Oxygenating Moisturizers
Beauty Pie's Vitamin C Moisturizer Reoxygenates Skin
The skincare industry can tap into the trend of Vitamin C and oxygen-boosting ingredients in creating new skincare products for all skin types.
CategoryFashion
Oxygenation-Boosting Skincare
Filorga's Skin-Perfecting Oxygen-Glow Naturally Amplifies Radiance
Developing innovative beauty and personal care products containing oxygen-boosting ingredients and promising real-time skin-perfecting effects.
