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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,318 more

Anti-Doomscroll

Brands and designers are launching initiatives to help consumers stay positive

Trend - "Doomscrolling" is a psychological phenomenon where users scroll through bad news headlines on the Internet, even though the stories are creating unhealthy feelings. This term returned to popularity during COVID-19 and the global anti-racism movement. In response, new initiatives are raising awareness to counter the harmful doomscrolling habit with mindfulness and boundaries.

Insight - Thanks to the Internet, consumers can gain awareness of what is happening in the world at any given moment. As such, many individuals are seeking out information daily to educate themselves on social, political, and economic topics. For many, the act of being "always-on" creates negative feelings and contributes to burnout. As a result, consumers are looking for ways to strike a balance between their connected and offline selves. In prioritizing their mental health, individuals are able to remain happier and more motivated to contribute to problems with solutions.
Workshop Question - How can your brand help consumers strike a balance between URL and IRL?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
27,706 Total Clicks
Date Range:
Jan 21 — Jan 21
Trending:
This Quarter and Average
Consumer Insight Topics:

Featured Examples

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