Category
Lifestyle
Assisted Choices
Trend cluster
Category
Male
Probiotic
Probiotic supplements are being offered for men's specific needs.
3.9
Trend score
Trend
What is the Male Probiotic trend?
Male Probiotic: Supplements that are designed for men and women's specific health and hormone-related needs have long been popular, and now these supplements are prioritizing men's gut health with probiotic ingredients.
Insight
The consumer insight behind the Male Probiotic trend
When it comes to self-care, whether it's related to food, skincare or supplements, consumers are increasingly prioritizing natural ingredients. The oversaturation of the health and wellness industry has resulted in a refocus on products, ingredients and services that are familiar and therefore more trustworthy to consumers.
Trend themes
Themes within the Male Probiotic trend
Three behaviours holding the trend together01
Targeted Probiotic Supplements
Probiotic supplements are becoming increasingly targeted, with specialized formulas designed for various health needs and preferences.
02
Immune-Boosting Gut Supplements
The intersection of probiotics, digestive enzymes, and immune-boosting benefits is creating new opportunities for supplements that focus on gut health and overall wellness.
03
Male-Specific Probiotics
As consumers become increasingly interested in personalized healthcare, options for male-targeted probiotics are emerging to address men's specific health and wellness needs.
Industry implications
What the Male Probiotic trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The health and wellness industry continues to be disrupted by natural and targeted supplements that prioritize ingredients and health needs.
For
Digestive Health
Consumers are increasingly focused on digestive health, leading to a rise in the popularity of probiotics and related supplements.
For
Personalized Healthcare
As consumers look for products and services tailored to their specific needs and preferences, there is an emerging opportunity in personalized healthcare and wellness options.
Workshop question
How is your brand building trust with its customers?
Trend signals
Trend signals for Male Probiotic
Trend score 3.9 out of 10, from popularity 62%, activity 45%, freshness 9%.
Popularity62%
Activity45%
Freshness9%
Audience
90%Men
10%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Male Probiotic trend
4 featured examples from May 12, 2020 to Jan 15, 2021CategoryLifestyle
Immune-Boosting Gut Supplements
FRISKA's Supplements Focus on Enzymes and Probiotics for Immunity
The supplement industry is experiencing growth as more consumers focus on their health and wellness, presenting opportunities for new entrants and established companies to develop…
CategoryLifestyle
Gluten-Free Probiotic Multivitamins
Rainbow Light's Men's One Vitamins are Vegetarian
The nutraceutical industry can leverage the growing demand for supplements that cater to specific dietary preferences by creating innovative formulations and expanding their produ…
CategoryMarketing
Targeted Probiotic Supplements
The Ancient Nutrition SBO Probiotics Come in Four Varieties
Customized probiotic supplements offer opportunities for companies in the health and wellness industry to meet the specific needs of health-conscious consumers.
CategoryLifestyle
Male-Specific Probiotics
Garden of Life Probiotics Were Designed to Support Men's Health
Creating gender-specific probiotic supplements can be a disruptive innovation opportunity to drive the growth of the probiotic sector, as they can cater to men's unique health nee…
