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Polyglutamic Acid

Beauty brands are leveraging polyglutamic acid as the next humectant powerhouse

Trend - Brands in the beauty space are leveraging polyglutamic acid for products aimed at deep hydration. The acid holds four times as much moisture in the skin compared to other humectants and its large molecules create a film that prevents water loss while plumping fine lines.

Insight - Skin concerns among consumers continue to increase as consumers become more aware of the dangers of environmental stressors like air pollution and sun damage. As a result, beauty enthusiasts are seeking science-backed solutions that deliver high-levels of hydration to protect and counter these effects. As more environmental issues come to play, consumers will continue looking for preventative measure, specifically those grounded in science.
Workshop Question - How can your product or service offer protection against environmental stressors?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
26,557 Total Clicks
Date Range:
Mar 19 — Jan 21
Trending:
This Quarter and Average
Consumer Insight Topics:

Featured Examples

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Related Examples

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