Beauty brands are leveraging polyglutamic acid as the next humectant powerhouse
Trend - Brands in the beauty space are leveraging polyglutamic acid for products aimed at deep hydration. The acid holds four times as much moisture in the skin compared to other humectants and its large molecules create a film that prevents water loss while plumping fine lines.
Insight - Skin concerns among consumers continue to increase as consumers become more aware of the dangers of environmental stressors like air pollution and sun damage. As a result, beauty enthusiasts are seeking science-backed solutions that deliver high-levels of hydration to protect and counter these effects. As more environmental issues come to play, consumers will continue looking for preventative measure, specifically those grounded in science.
Insight - Skin concerns among consumers continue to increase as consumers become more aware of the dangers of environmental stressors like air pollution and sun damage. As a result, beauty enthusiasts are seeking science-backed solutions that deliver high-levels of hydration to protect and counter these effects. As more environmental issues come to play, consumers will continue looking for preventative measure, specifically those grounded in science.
Workshop Question - How can your product or service offer protection against environmental stressors?
Trend Themes
1. Increased Demand for Deep Hydration Solutions - As environmental issues continue to be a concern, beauty enthusiasts are looking for preventative measures, specifically those based on science, to combat skin concerns related to air pollution and sun damage.
2. Emergence of Polyglutamic Acid in Skincare Products - Polyglutamic acid is showing promise for its ability to hold significantly more moisture than hyaluronic acid, which is leading to its inclusion as a powerful new ingredient in skincare products.
3. Use of Science-based Ingredients for Skincare Solutions - Consumers are seeking out science-backed solutions that deliver high-levels of hydration to protect and counter the effects of environmental stressors.
Industry Implications
1. Beauty and Personal Care - As new ingredients like polyglutamic acid emerge for skin hydration and natural ingredients for nutrient-dense products, there is a growing market for sustainable and science-based beauty and personal care products.
2. Cosmetics - Innovative and science-driven ingredients in cosmetics can help combat skin concerns related to sun damage and air pollution.
3. Health and Wellness - Skin concerns are becoming increasingly important in the health and wellness industry as more people seek preventative measures to reduce the impact of environmental stressors on their skin.
