Category
Fashion
Scaled Restraint
Trend cluster
Category
Polyglutamic
Acid
Beauty brands are leveraging polyglutamic acid as the next humectant powerhouse.
3.6
Trend score
Trend
What is the Polyglutamic Acid trend?
Polyglutamic Acid: Brands in the beauty space are leveraging polyglutamic acid for products aimed at deep hydration. The acid holds four times as much moisture in the skin compared to other humectants and its large molecules create a film that prevents water loss while plumping fine lines.
Insight
The consumer insight behind the Polyglutamic Acid trend
Skin concerns among consumers continue to increase as consumers become more aware of the dangers of environmental stressors like air pollution and sun damage. As a result, beauty enthusiasts are seeking science-backed solutions that deliver high-levels of hydration to protect and counter these effects. As more environmental issues come to play, consumers will continue looking for preventative measure, specifically those grounded in science.
Trend themes
Themes within the Polyglutamic Acid trend
Three behaviours holding the trend together01
Increased Demand for Deep Hydration Solutions
As environmental issues continue to be a concern, beauty enthusiasts are looking for preventative measures, specifically those based on science, to combat skin concerns related to air pollution and sun damage.
02
Emergence of Polyglutamic Acid in Skincare Products
Polyglutamic acid is showing promise for its ability to hold significantly more moisture than hyaluronic acid, which is leading to its inclusion as a powerful new ingredient in skincare products.
03
Use of Science-Based Ingredients for Skincare Solutions
Consumers are seeking out science-backed solutions that deliver high-levels of hydration to protect and counter the effects of environmental stressors.
Industry implications
What the Polyglutamic Acid trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
As new ingredients like polyglutamic acid emerge for skin hydration and natural ingredients for nutrient-dense products, there is a growing market for sustainable and science-based beauty and personal care products.
For
Cosmetics
Innovative and science-driven ingredients in cosmetics can help combat skin concerns related to sun damage and air pollution.
For
Health and Wellness
Skin concerns are becoming increasingly important in the health and wellness industry as more people seek preventative measures to reduce the impact of environmental stressors on their skin.
Workshop question
How can your product or service offer protection against environmental stressors?
Trend signals
Trend signals for Polyglutamic Acid
Trend score 3.6 out of 10, from popularity 49%, activity 49%, freshness 11%.
Popularity49%
Activity49%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Polyglutamic Acid trend
7 featured examples from Mar 8, 2019 to Jan 10, 2022CategoryEco
Powerful Plumping Serums
Biossance Launched a Product Packed with Squalane & Copper Peptide
The skincare industry can continue to innovate by developing plumping serums that contain natural and vegan ingredients for instant hydration and visible bouncier skin.
CategoryFashion
Next-Gen Hydrating Skincare
The Inkey List's Polyglutamic Acid Stimulates Natural Moisturizing
The skincare industry can explore incorporating polyglutamic acid and other advanced ingredients to develop innovative moisturizing products.
CategoryFashion
Nutrient-Rich Gel Moisturizers
Farmacy's Daily Greens Contains Kale, Cucumber and Eucalyptus
Disruptive innovation opportunity: Develop innovative gel moisturizers that are lightweight, oil-free, silicone-free, and packed with nutrient-rich ingredients for maximum skin no…
CategoryFashion
Fermented Skincare Essences
The Giving Essence Combines Antioxidant-Packed Algae & Berries
Opportunity for skincare brands to incorporate fermented ingredients and antioxidant-rich formulations into their product lines.
CategoryFashion
Intensely Moisturizing Serums
The Magic Serum Crystal Elixir Boosts Moisture Levels by 172%
Innovative companies that create products that offer innovative high-performance formulations.
CategoryFashion
Restful Nighttime Serums
The Z-Melatonin Overnight Serum is Formulated with Melatonin
The skincare industry can explore incorporating sleep-supporting ingredients like melatonin and developing multi-functional serums to meet the evolving demands of consumers.
CategoryFashion
Moisture-Enhancing Serums
FaceGym's Hyaluronic Acid + Niacinamide Serum Creates a Moisture Lock
The use of novel ingredients and new application methods, such as QR code rituals, presents opportunities for brands to differentiate themselves in a crowded skincare market.
