Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,324 more

Sleepy Beverage

Canned beverages are being tailored to help consumers with their sleep cycles

Trend - Brands are expanding the category of functional drinks to include a level of convenience. Beverages that are focused on helping consumers enjoy healthier sleep cycles are being offered in efficient, canned formats. This trend is only accelerated as industry giants are recognizing the interest in functional drinks on-the-go.

Insight - Influenced by the health and wellness movement, contemporary consumers—especially those who live in fast-paced, demanding environments—are looking to optimize their routines. In this space, many are hoping to support their bodies and mental capacities in ways that limit common negative phenomena such as restlessness, anxiety, burnout, and so on. By being proactive in trying to avoid these conditions, consumers are feeling more confident, energized, and productive in their every-day.
Workshop Question - How can your brand support consumers in their day-to-day?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
23,110 Total Clicks
Date Range:
May 20 — Jan 21
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Refreshing Wine-Paired Seltzer Cocktails
Refreshing Wine-Paired Seltzer Cocktails
The Echo Falls Rosé Seltzers Come in Three Flavor Options
Fruit-Squeezed Water Beverages
Fruit-Squeezed Water Beverages
Waju's Bubbly Drinks Use Water from the Fruit Dehydration Process
Fruity Birch Water Beverages
Fruity Birch Water Beverages
Treo's Fruit & Birch Water Drinks are Alternatives to Plain Water
Enhanced Sparkling Waters
Enhanced Sparkling Waters
Free Rain's No-Sugar-Added Canned Drinks are Bolstered by Adaptogens
Cultured Plant-Based Spreads
Cultured Plant-Based Spreads
Califia Farms' Plant Butter is Made with Plant-Based Oils & Nuts
Refreshing Full-Spectrum CBD Waters
Refreshing Full-Spectrum CBD Waters
The A88CBD CBD Waters are Available Online and at Pure CBD
Hybrid Rosé Seltzers
Hybrid Rosé Seltzers
Rosé Water Combines Dry Rosé Wine with Sparkling Water
Relaxing CBD Juice Lines
Relaxing CBD Juice Lines
Tam Beverages Released a CBD Juice Line with Superfruit Ingredients
Beneficial Energy Supplement Drinks
Beneficial Energy Supplement Drinks
The BEA Sparkling Energy Drink Has Naturally Sourced Caffeine
Bottle-Free Beverage Programs
Bottle-Free Beverage Programs
Smart Soda's New Program Reduces Waste in the Workplace
Sparkling Vodka Waters
Sparkling Vodka Waters
Canteen's 99-Calorie Vodka Soda is Free from Sugar, Sodium & Carbs
CBD-Infused Matcha Beverages
CBD-Infused Matcha Beverages
Tempo Makes Naturally Caffeinated, CBD-Infused Matcha Drinks
Zero-Sugar CBD Sparkling Water
Zero-Sugar CBD Sparkling Water
aprch's Combines Vitamin C, Hemp Extract & L-Theanine
Unicorn-Themed Sparkling Drinks
Unicorn-Themed Sparkling Drinks
Mad Tasty's Unicorn Tears is Hydrating & Full Flavor
Non-Alcoholic Hop Water
Non-Alcoholic Hop Water
Snake River Seltzer is Made with Just Water, Hops and Ascorbic Acid
Non-Alcoholic Sparkling Hop Water
Non-Alcoholic Sparkling Hop Water
Hop Water is Available in Citrus and CBD-Infused Flavors
Functional Energy Waters
Functional Energy Waters
Juni Offers Refreshing Botanical Drinks for Calm, Focus and More
Cannabis-Infused Sparkling Seltzers
Cannabis-Infused Sparkling Seltzers
PHYX is a Drink with a Low Dose of THC and CBD
Effervescent CBD-Infused Refreshments
Effervescent CBD-Infused Refreshments
The CBD Living Sparkling Water Comes in Four Flavor Options
After the Anniversary of Legalization
After the Anniversary of Legalization
An Interview with High Park Company CMO Adine Fabiani-Carter
Immune-Supporting CBD Beverages
Immune-Supporting CBD Beverages
Lev is a Plant-Based Drink with Fulvic and Humic Minerals
Hemp-Packed Coconut Waters
Hemp-Packed Coconut Waters
The Adapt SuperWater Comes in Three Flavor Options
Hemp-Enhanced Oat Lattes
Hemp-Enhanced Oat Lattes
LaDiDa's Canned Drinks are Inspired by Sunrise, Midday & Sunset
Functional Energy Refreshments
Functional Energy Refreshments
The Füd Natural Energy Drinks Come in Two Flavor Options
Sparkling Tequila-Spiked Beverages
Sparkling Tequila-Spiked Beverages
Azulana's Canned Drinks are Made with 100% Blue Agave Tequila
Conveniently Prepackaged Coffee Drinks
Conveniently Prepackaged Coffee Drinks
The New Costa Coffee Canned Coffees Come in Three Varieties
Sparkling Matcha Beverages
Sparkling Matcha Beverages
'Somatcha' Delivers Crisp and Refreshing Canned Drinks
Cold Brew Shandy Beverages
Cold Brew Shandy Beverages
La Colombe Coffee Roasters' New Creation Combines Citrus Juice & Coffee
Sparkling Watermelon Juices
Sparkling Watermelon Juices
Trader Joe’s Sparkling Watermelon Juice is a 60-Calorie Drink
Carbonated Coffee Fruit Teas
Carbonated Coffee Fruit Teas
Riff Cold Brewed Uses Cascara for Its Sparkling Superfruit Teas