Nonsuch Shrubs Makes Sour, Sweet & Savory Drinking Vinegars
Laura McQuarrie — September 11, 2019 — Lifestyle
References: nonsuchshrubs & thedieline
Nonsuch Shrubs are non-alcoholic elixirs that invite consumers to explore drinking vinegar, or shrubs, that have been reinvented with unique infusions of fruit and herbs. The brand's apple cider vinegar-based elixirs are offered in a range of sweet, savory and sour flavors and promise a "modern drinking experience" that goes "beyond alcohol, beyond soft drinks [and] quite literally beyond compare," according to the brand.
While the Blood Orange & Bitter Lemon variety balances the tang of citrus fruits with floral flavors, Sour Cherry & Garden Mint combines tart cherry flavors with crisp apple and mint. Nonsuch Shrubs also offers other unique varieties like Blackcurrant & Juniper and Peach & Basil, which promise to delight the senses just as much with their unconventional flavors.
While the Blood Orange & Bitter Lemon variety balances the tang of citrus fruits with floral flavors, Sour Cherry & Garden Mint combines tart cherry flavors with crisp apple and mint. Nonsuch Shrubs also offers other unique varieties like Blackcurrant & Juniper and Peach & Basil, which promise to delight the senses just as much with their unconventional flavors.
Trend Themes
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Non-alcoholic Drinking Vinegars — Exploring the reinvention of drinking vinegars with unique fruit and herb infusions opens up a disruptive innovation opportunity in the non-alcoholic beverage industry.
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Sour, Sweet & Savory Flavors — Offering a range of sweet, savory, and sour flavors in non-alcoholic vinegar elixirs presents an opportunity for innovative flavor profiles in the beverage market.
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Modern Drinking Experience — Creating a unique and beyond compare drinking experience beyond alcohol and soft drinks can disrupt the traditional beverage industry.
Industry Implications
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Beverage — The non-alcoholic vinegar elixir trend can disrupt the beverage industry by introducing new and innovative flavors.
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Food — The use of drinking vinegars in recipes and culinary creations can disrupt the food industry by providing tangy and flavorful options for chefs and home cooks.
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Health and Wellness — Non-alcoholic vinegar elixirs can disrupt the healthy beverage market with their natural and functional properties, appealing to health-conscious consumers.
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