Uber's Drizly deal was announced in a statement that claimed the ride share company has plans to acquire the alcohol marketplace for $1.1billion.
According to the plans, Drizly will still serve its own app, but a full integration into the Uber Eats app is expected. This integration offers a one-stop-shop for the majority of a consumer's needs, meaning they can order a meal and a bottle of wine through the same service. this coupled with Uber's grocery delivery service represents a clear direction for the company. This acquisition, which is still pending finalization, speaks to the rapidly changing online marketplace that has arisen as a result of the COVID-19 pandemic. Consumers are seeking contactless delivery, and brand's like Uber are responding with innovative partnerships.
Image Credit: Uber, Drizly, Getty Images