Category
Fashion
Scaled Restraint
Trend cluster
Category
Heatless
Haircare
Reduced heat and cyrotherapy hair tools promise healthier hair.
5.8
Trend score
Trend
What is the Heatless Haircare trend?
Heatless Haircare: Reduced heat and cryotherapy styling tools are being introduced to the market as consumers pay closer attention to their haircare routines. These new tools minimize or eliminate heat-damage, to allow hair to maintain its moisture and overall health.
Insight
The consumer insight behind the Heatless Haircare trend
Many consumers have turned to self-care, skincare, and other wellness routines as a form of therapy in recent years. With this movement comes an increased interest and deepened knowledge of the ingredients and consequences some haircare treatments can have. Brands that cater to customers' overall wellbeing while still prioritizing function and impact will attract the wellness-minded consumer.
Trend themes
Themes within the Heatless Haircare trend
Three behaviours holding the trend together01
Reduced Heat and Cryotherapy Hair Tools
Brands that cater to customers' overall wellness while minimizing hair damage caused by traditional heating methods will attract customers interested in wellness routines and haircare ingredients.
02
Smart Detection Hair Dryers
Smart hair dryers with iLoop sensors that detect hair moisture levels and adjust heat and airflow can offer smoother, healthier, and lustrous hair to customers interested in advanced haircare solutions.
03
Cryotherapy Styling Tools
Tools inspired by cryotherapy like the Babyliss CryoCare The ColdBrush transfers moisture from the air to the hair shaft, improve hair condition, and health. These tools will appeal to customers interested in cryotherapy and those who want to maintain healthy-looking hair
Industry implications
What the Heatless Haircare trend means for industry
Where the trend changes the playbookFor
Personal Care Products
Personal care brands can develop advanced haircare solutions that cater to overall customer wellness routines and minimize hair damage caused by traditional heating methods or help improve hair condition, and health by transferring moisture from the air to the hair shaft.
For
Smart Home Products
Smart hair tools with iLoop sensors and other advanced features that detect hair moisture levels can appeal to customers interested in innovative smart home products.
For
Cryotherapy-inspired Products
Cryotherapy-inspired hair care products, treatments, and topical products inspired by cryotherapy like the Babyliss CryoCare The ColdBrush can appeal to customers interested in cryotherapy-inspired skincare, body care, and hair care products.
Workshop question
How can your brand play a part in consumers' wellness routines?
Trend signals
Trend signals for Heatless Haircare
Trend score 5.8 out of 10, from popularity 87%, activity 77%, freshness 9%.
Popularity87%
Activity77%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Heatless Haircare trend
5 featured examples from Mar 10, 2020 to Jan 16, 2021CategoryFashion
Cryotherapy Styling Tools
BaByliss' CryoCare The ColdBrush Reaches Freezing Temperatures
Opportunity for hair care companies to develop innovative products that incorporate cryotherapy-inspired techniques.
CategoryFashion
Frozen Hair Treatments
The Frozen Flat Iron Works with an Ice Treatment to Revive Damaged Hair
The beauty industry can capitalize on the disruptive innovation opportunity of cryotherapy-inspired hair care products like the Frozen Flat Iron.
CategoryTech
Anti-Damage Hair Dryers
The Panasonic Hair Dryer Showed Off nanoe Technology at CES 2021
Companies in the personal care industry should look into developing hair dryers with innovative technology to cater to consumers who prioritize hair health and efficiency.
CategoryTech
Smart Detection Hair Dryers
MODA ONE Adjusts Heat in Response Hair Moisture Levels
The beauty and personal care industry can leverage smart hair dryers to offer innovative products that bring customization and improvement to hair drying and styling processes.
CategoryFashion
Flexible Hair Straighteners
The Dyson Corrale Uses Half as Much Heat as Its Competitors
The hair styling tools industry can benefit from developing products with flexible plates and lower heat settings to help reduce heat damage and create more styling options.
