Reduced heat and cyrotherapy hair tools promise healthier hair
Trend - Reduced heat and cryotherapy styling tools are being introduced to the market as consumers pay closer attention to their haircare routines. These new tools minimize or eliminate heat-damage, to allow hair to maintain its moisture and overall health.
Insight - Many consumers have turned to self-care, skincare, and other wellness routines as a form of therapy in recent years. With this movement comes an increased interest and deepened knowledge of the ingredients and consequences some haircare treatments can have. Brands that cater to customers' overall wellbeing while still prioritizing function and impact will attract the wellness-minded consumer.
Insight - Many consumers have turned to self-care, skincare, and other wellness routines as a form of therapy in recent years. With this movement comes an increased interest and deepened knowledge of the ingredients and consequences some haircare treatments can have. Brands that cater to customers' overall wellbeing while still prioritizing function and impact will attract the wellness-minded consumer.
Workshop Question - How can your brand play a part in consumers' wellness routines?
Trend Themes
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Reduced Heat and Cryotherapy Hair Tools — Brands that cater to customers' overall wellness while minimizing hair damage caused by traditional heating methods will attract customers interested in wellness routines and haircare ingredients.
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Smart Detection Hair Dryers — Smart hair dryers with iLoop sensors that detect hair moisture levels and adjust heat and airflow can offer smoother, healthier, and lustrous hair to customers interested in advanced haircare solutions.
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Cryotherapy Styling Tools — Tools inspired by cryotherapy like the Babyliss CryoCare The ColdBrush transfers moisture from the air to the hair shaft, improve hair condition, and health. These tools will appeal to customers interested in cryotherapy and those who want to maintain healthy-looking hair
Industry Implications
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Personal Care Products — Personal care brands can develop advanced haircare solutions that cater to overall customer wellness routines and minimize hair damage caused by traditional heating methods or help improve hair condition, and health by transferring moisture from the air to the hair shaft.
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Smart Home Products — Smart hair tools with iLoop sensors and other advanced features that detect hair moisture levels can appeal to customers interested in innovative smart home products.
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Cryotherapy-inspired Products — Cryotherapy-inspired hair care products, treatments, and topical products inspired by cryotherapy like the Babyliss CryoCare The ColdBrush can appeal to customers interested in cryotherapy-inspired skincare, body care, and hair care products.
