Category
Lifestyle
Assisted Choices
Trend cluster
Category
Carbon
Negative
Brands committed to the environment aim for carbon-negative production.
5.2
Trend score
Trend
What is the Carbon Negative trend?
Carbon Negative: Carbon-negative production is on the rise as brands look to stand out in a sea of others claiming that they're friendly to the environment. These brands aim to actually contribute more to carbon-offsetting than they produce, rather than simply aiming for carbon-neutrality.
Insight
The consumer insight behind the Carbon Negative trend
Now that consumers are more educated on climate change and what's causing it, there's an underlying understanding of which businesses are committed to the cause, and which ones are simply paying lip service to it. Brands that make significant contributions are more likely to gain consumer trust have have those consumers remain loyal to them.
Trend themes
Themes within the Carbon Negative trend
Three behaviours holding the trend together01
Carbon-negative production
Businesses are committing to carbon-negative production to make significant contributions toward carbon-offsetting, and gain consumer trust and loyalty.
02
Distilling CO2 to create ethanol
Alcohol brands are creating hand sanitizers through distilling CO2 from the atmosphere to create ethanol, supporting the global supply, and providing innovative solutions to reduce carbon footprint.
03
Climate-friendly gift guides
Carbon-negative gift catalogs are gaining popularity for environmentally-conscious consumers to make climate-friendly purchases and promote sustainable business practices across all industry categories.
Industry implications
What the Carbon Negative trend means for industry
Where the trend changes the playbookFor
Fashion
Carbon-neutral, biodegradable, and natural design elements in fashion can help brands to reduce the impact of their operations on the environment, and create an opportunity for carbon-negative fashion brands.
For
Food and Beverages
Reducing carbon footprint in food production and packaging can help create a more sustainable industry, and carbon-negative production can help to significantly contribute toward carbon offsetting while gaining consumer loyalty.
For
Health and Wellness
Environmental consciousness around health and wellness products, including disinfectants and sanitizers, is driving innovation in the industry, with businesses developing carbon-negative products that provide effective solutions while also helping the environment.
Workshop question
How is your brand shownig its commitment to environmental and/or social issues?
Trend signals
Trend signals for Carbon Negative
Trend score 5.2 out of 10, from popularity 75%, activity 70%, freshness 9%.
Popularity75%
Activity70%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Carbon Negative trend
5 featured examples from Dec 9, 2019 to Jan 14, 2021CategoryEco
CO2-Made Hand Sanitizers
The Air Co. Hand Sanitizer is Being Made by the Vodka Brand
Increased need for diversified production lines to include both alcohol and sanitizing products.
CategoryEco
Carbon Negative Gift Catalogs
E8's Good Carbon Gifts Shares Climate-Friendly Products
E-commerce platforms can promote carbon-negative products, like those in E8's Good Carbon Gifts guide, and contribute to reducing overall carbon emissions.
CategoryEco
Traceable Knitwear Sweaters
Sheep Inc's Sweaters with NFC Tags Name the Sheep That Provided Wool
Brands can explore sustainable and traceable production methods to appeal to environmentally conscious consumers.
CategoryEco
Carbon-Negative Beer Brands
BrewDog Craft Brewery Has Made an Eco-Friendly Announcement
Craft breweries can follow BrewDog's lead and prioritize sustainability by becoming carbon-negative, investing in sustainable initiatives, and creating climate action programs to…
CategoryEco
Carbon-Negative Ice Cream Brands
Jude’s Ice Cream Has Announced a Carbon Negative Status
Food and beverage companies can implement carbon-negative and sustainable supply chain practices to reduce their environmental impact and attract environmentally conscious consume…
