Category
Lifestyle
Assisted Choices
Trend cluster
Category
Refillable
Hygiene
Refillable deodorant products cater to eco-friendly consumers.
5.0
Trend score
Trend
What is the Refillable Hygiene trend?
Refillable Hygiene: Refillable deodorants are becoming increasingly popular as consumers look for ways to be more environmentally-friendly in their day-to-day habits. These products avoid excess packaging waste and include natural ingredients.
Insight
The consumer insight behind the Refillable Hygiene trend
As consumers continue to become more educated on the negative consequences of climate change, they're looking for both micro and macro ways to change their habits in order to reduce their personal impact on the environment. Some consumers are willing to sacrifice convenience in order to reduce their harm.
Trend themes
Themes within the Refillable Hygiene trend
Three behaviours holding the trend together01
Refillable Deodorants
As consumers become more concerned about their impact on the environment, they are gravitating towards refillable deodorants, which offer a low-waste and eco-friendly option for personal care.
02
Sustainability
Sustainability is a growing trend across all consumer industries as individuals look to reduce their impact on the environment and align themselves with brands that prioritize sustainable practices in their products and operations.
03
Clean Beauty
Clean beauty is a trend that emphasizes the use of natural and environmentally-friendly ingredients in personal care products, which is gaining traction as consumers look for safer and more sustainable cosmetic options.
Industry implications
What the Refillable Hygiene trend means for industry
Where the trend changes the playbookFor
Personal Care
The personal care industry is directly impacted by these trends as consumers become more eco-conscious in their use of daily items like deodorants and as the market for sustainable and natural personal care products continues to grow.
For
Packaging
The packaging industry has an opportunity to innovate in the area of sustainable design and manufacturing to meet the demand for low-waste and eco-friendly packaging in personal care and other consumer goods.
For
Retail
As consumer preferences shift towards sustainable and eco-conscious products, retailers have the opportunity to respond by curating a selection of sustainable and natural personal care products, like refillable deodorants, that cater to these consumers.
Workshop question
How is your brand offering customers the opportunity to be more environmentally friendly?
Trend signals
Trend signals for Refillable Hygiene
Trend score 5.0 out of 10, from popularity 73%, activity 69%, freshness 9%.
Popularity73%
Activity69%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Refillable Hygiene trend
4 featured examples from Jun 28, 2019 to Jan 13, 2021CategoryEco
Refillable Clean Deodorants
The Clean Deo by Beautycounter Boasts a Cornstarch & Coconut Oil Base
The beauty industry can offer more refillable and sustainable products that appeal to environmentally conscious consumers, and reduce packaging waste.
CategoryEco
Waste-Free Deodorant Applicators
The 'Kiima' Refillable Deodorant Applicator is Stylish
The refillable deodorant applicator presents disruptive innovation opportunities for the beauty and personal care industry, enabling brands to offer eco-friendly alternatives.
CategoryEco
Eco-Friendly Refillable Deodorants
'fussy' Eliminates the Need for Single-Use Packaging
The beauty and cosmetics industry can explore the implementation of refillable products and eco-friendly packaging to meet the growing demand for sustainable options.
CategoryEco
Sustainable Natural Deodorants
'Wild' is a Refillable Non-Toxic Antiperspirant
In the personal care industry, there is an opportunity to create sustainable and natural deodorants that appeal to environmentally-conscious consumers.
