Caliper's CBD Lemonade Swiftsticks are Calming & Refreshing
Laura McQuarrie — July 8, 2021 — Lifestyle
References: trycaliper & prnewswire
Caliper is expanding its range of Mixed Berry, Lemon Lime and Cool Mint Swiftsticks with a limited-edition summer CBD Lemonade variety that instantly refreshes. The dissolvable CBD powder, like the Original Swiftsticks flavors, is free from THC, non-GMO, vegan and made without artificial flavors and colors.
The fast-acting and water-soluble product dissolves into food and beverages to make it easy to take the benefits of CBD on the go. Now, adults can enjoy a familiar experience with the benefits of CBD and the refreshment of citrus flavors. Each reliable packet shares 20mg of CBD so that consumers know the precise amounts they're getting every time.
As Missy Bradley, marketing director of Caliper CBD, describes "2020 gave us plenty of lemons and Caliper decided to take advantage of the lemons and make lemonade."
The fast-acting and water-soluble product dissolves into food and beverages to make it easy to take the benefits of CBD on the go. Now, adults can enjoy a familiar experience with the benefits of CBD and the refreshment of citrus flavors. Each reliable packet shares 20mg of CBD so that consumers know the precise amounts they're getting every time.
As Missy Bradley, marketing director of Caliper CBD, describes "2020 gave us plenty of lemons and Caliper decided to take advantage of the lemons and make lemonade."
Trend Themes
1. Cbd-infused Beverages - The trend toward CBD-infused beverages is growing, creating opportunities for companies like Caliper to expand product offerings and capitalize on the benefits of CBD.
2. Dissolvable CBD Products - The market for dissolvable CBD products is expanding, offering consumers a convenient and easy way to incorporate the benefits of CBD into their daily routine.
3. Precision Dosing - As consumers become increasingly interested in the benefits of CBD, precision dosing like that offered by Caliper's CBD Lemonade Sachets will become an important selling point.
Industry Implications
1. Beverage Industry - The beverage industry is a natural fit for CBD-infused products, creating new and unique offerings for consumers who want to experience the benefits of CBD in a refreshing and convenient format.
2. Health and Wellness Industry - The health and wellness industry is embracing CBD-infused products as more consumers seek natural alternatives to traditional medicines, creating opportunities for growth in this sector.
3. Packaged Foods Industry - The packaged foods industry is expanding its offerings to include CBD-infused products, catering to consumers who want to incorporate the benefits of CBD into their daily routine in a convenient and familiar format.
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