



Airport retailers are turning to digital solutions to adapt to COVID-19 rules
Trend - With businesses continuing to adapt to the changes that COVID-19 has brought on, airport retailers are turning to digital solutions that allow people to shop in a way that's safe. These solutions include everything from in-airport food deliveries to augmented product sampling.
Insight - The economic consequences that COVID-19 has brought on has resulted in businesses having to make quick and transformative changes in order to keep up with consumer demand. This demand comes with concerns from consumers about maintaining their health and safety, and brands are trying to manage those concerns with their bottom line.
Insight - The economic consequences that COVID-19 has brought on has resulted in businesses having to make quick and transformative changes in order to keep up with consumer demand. This demand comes with concerns from consumers about maintaining their health and safety, and brands are trying to manage those concerns with their bottom line.
Workshop Question - How is your brand going to continue prioritizing customer or employee safety?