Airport retailers are turning to digital solutions to adapt to COVID-19 rules
Trend - With businesses continuing to adapt to the changes that COVID-19 has brought on, airport retailers are turning to digital solutions that allow people to shop in a way that's safe. These solutions include everything from in-airport food deliveries to augmented product sampling.
Insight - The economic consequences that COVID-19 has brought on has resulted in businesses having to make quick and transformative changes in order to keep up with consumer demand. This demand comes with concerns from consumers about maintaining their health and safety, and brands are trying to manage those concerns with their bottom line.
Insight - The economic consequences that COVID-19 has brought on has resulted in businesses having to make quick and transformative changes in order to keep up with consumer demand. This demand comes with concerns from consumers about maintaining their health and safety, and brands are trying to manage those concerns with their bottom line.
Workshop Question - How is your brand going to continue prioritizing customer or employee safety?
Trend Themes
1. Digital Solutions for Safe Shopping - Businesses are turning to digital solutions that allow people to shop in a way that's safe.
2. Contactless Shopping Experience - Contactless shopping experience is becoming increasingly popular, where customers can shop without the fear of contracting the virus.
3. Omnichannel Retail Strategy - Omnichannel retail is being adopted by airports to boost their post-COVID sales.
Industry Implications
1. Retail Industry - The retail industry stands to benefit from implementing digital solutions like in-airport delivery apps, contactless airport shops, and immersive airport shops.
2. Hospitality Industry - The hospitality industry can benefit from contactless solutions like ready-made meal vending machines and airport-specific mobile ordering apps.
3. Travel and Tourism Industry - The travel and tourism industry stand to gain from omnichannel retail strategies, augmented reality beauty stores, and contactless shopping experience.
