The Auckland Airport in New Zealand recently announced its new omnichannel e-commerce retail strategy that aims to boost sales post-COVID-19. With parts of New Zealand successfully managing the spread of the global pandemic, businesses are slowly reopening though travel restrictions remain in tact.
The Auckland Airport's new retail strategy aims to future-proof the destination's profits and is headed up by Jayne Wear, its Head of Omnichannel. "Auckland became one of the first airports internationally to launch an advanced digital airport retail experience when it created The Mall in 2018. The online multi-retailer shopping channel allows international travelers to purchase retail products and airport services at any stage of their travel journey, using their own mobile devices." This partnership with The Mall was followed by the launch of WeChat mini store for Chinese consumers in 2019.
This platform is being further upgraded post COVID-19 due to ongoing international travel restrictions. Tackling this challenge, the Auckland Airport is looking to build exclusive offers for domestic travelers through a click-and-collect model that is designed with both safety and convenience in mind.